A common perception is that the next generation of consumers have a very different perception to luxury - but is this true?
To help understand this, The Economist Group conducted two surveys (pre/mid-covid) to better understand the changing landscape of luxury consumption amongst high net worth individuals (HNWIs) and the high earning, not rich yet (HENRYs).
Join Walpole and Jamie Credland from The Economist as we take a look at these research findings. We will then be joined by Kiran Haslam, CMO of Princess Yachts and Paul Condron, Brand Director of The Macallan, to discuss how they communicate to their consumers in the ever-changing landscape of luxury consumption.
