The past 10 months have seen luxury brands take a 10-year leap in terms of their digital strategies – but what impact is this having on customers? Can brands still effectively share their stories and communicate their core values in this over-saturated virtual space?
In response, many brands are now turning to more traditional techniques to grab (and keep) customers’ attention, with print collateral – particularly direct mail – chief among these.
Print has always been a real strength for luxury brands – the fact that customers can hold the communication in their hands: feel it, store it, and come back to it, gives print a level of credibility and believability that other channels can’t achieve. Furthermore, direct mail’s effectiveness at capturing consumer’s attention and driving them to purchase is compelling – with research showing that 92% of direct mail is opened, and 48% of UK adults take action after receiving direct mail. (Compare these stats to the open rates of your last digital mail out, for example.)
To find out more, join Walpole partner Pureprint Group, and JICMail who will present new research on direct mail and its effectiveness, including insights into how the changing environment and events of 2020-1 have influenced consumer behaviour.
The webinar will also provide valuable insights in to how to engage your customers through direct mail, and we'll hear from brands who will discuss how print and direct mail has worked for them - speakers to be announced.
