Join Walpole for a morning at AllBright women's club with Lucy Yeomans, Founder, Co-Chair & Chief Brand and Product Officer of gaming company DREST, as she discusses leadership, how to capitalise on future trends and the value of curiosity.
Wednesday 30th November
8.30 - 11.00 am
AllBright, 5th Floor, 24 - 26 Maddox Street, London, W1S 1PP
Founded by Lucy Yeomans in 2019, the award-winning former editor-in-chief of PORTER, NET-A-PORTER.COM and HARPER’S BAZAAR UK, DREST merges the worlds of fashion, beauty, luxury and with the infinite possibilities of gaming and the metaverse enabling their community of players to develop and exhibit their styling talent using the latest collections.
With over 250 luxury brands including Gucci, Bottega Veneta, Prada, Off-White, Cartier, Burberry and Fendi, DREST’s digital fashion assortment, provided by FARFETCH and the brands directly, enables users to easily discover, style and shop the latest collections.
True to Lucy’s pioneering vision in 2020 DREST introduced Supermodel avatars with digital fashion innovators Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine which was swiftly followed up the launch of BEAUTY MODE in 2022 enabling players to showcase their make-up artistry skills and in 2022. In a travel industry first, DREST partnered with the Oetker Collection to allow their community to use iconic hotel locations such as Hotel du Cap-Eden-Roc, The Lanesborough and Le Bristol Paris as the backdrops for their virtual fashion shoots.
In the conversation we’ll learn more about the inspiration for creating DREST, the opportunities for luxury, fashion and beauty in the metaverse as well as her lessons in leadership, creativity and the value of curiosity.
Please note spaces are limited due to capacity, please RSVP by 5th September.
