10 Duke of York Square


The Cadogan Estate spans 93 acres of the Royal Borough of Kensington and Chelsea and has been under the same family ownership for almost 300 years. The foundations of the estate were established in 1717 when Charles, 2nd Baron Cadogan married Elizabeth Sloane, daughter of Sir Hans Sloane, who had purchased the Manor of Chelsea in 1712. The family’s stewardship of the area continues in the hands of the present Viscount Chelsea. Today, the Estate includes approximately 3,000 flats, 200 houses, 300 shops, 500,000 sq ft of office space, hotels, a Concert Hall – and over a dozen gardens covering 15 acres. The Estate spans the host of dazzling international flagship stores lining Sloane Street, to buzzing Sloane Square, Duke of York Square and along the iconic King’s Road. Cadogan’s long-term interest in and stewardship of the area has resulted in one of London’s most vibrant neighbourhoods. Chelsea is the ultimate shopping and lifestyle destination. Sloane Street is one of the world’s most exclusive shopping destinations, with couture flagships for Tom Ford, Saint Laurent, Alberta Ferretti, Valentino, Chloé, Emilia Wickstead and Giorgio Armani among many others. Recent flagship store openings include RedValentino, Boutique 1, Delpozo and Oliver Peoples. New restaurants to Sloane Street include hot new opening April’s (from the creators of East End institution Bistrotheque) and Japanese restaurant and club Sumosan. A short stroll to Duke of York Square and you will discover the best of affordable luxury retail and informal dining, plus a Fine Food Market each Saturday, when locals gather with a glass of champagne to enjoy browsing artisan foodstalls. The King’s Road has been at the heart of many defining eras, from Swinging 1960s to beatniks and punks – and is still a mecca for shopping today. A moment’s walk from Sloane Square sits Pavilion Road, home to a charming selection of independent boutiques and gourmet retailers, including a butcher, cheesemonger, greengrocer, wine merchant and bakery. For centuries, Chelsea has been a haven for artists, Girl Pics authors, musicians and designers – from Dante Gabriel Rossetti to The Rolling Stones and Vivienne Westwood. Whistler and Turner settled here to paint the picturesque riverside, while writers who called Chelsea home include Oscar Wilde and Bram Stoker, creator of Dracula. Blue plaques commemorating these masters pepper the area today. Visitors from across the world are drawn to Chelsea’s cultural attractions, including the Saatchi Gallery, a world-leading contemporary art gallery in a beautiful listed building. The Royal Court Theatre pioneers new work by innovative writers and Cadogan Hall, a converted Byzantine-style church, is now one of London’s leading concert venues and home to the Royal Philharmonic Orchestra.