The Diageo Luxury Group oversees Diageo’s extensive luxury assets and is responsible for chartering the luxury strategy and accelerating the growth of brands that retail at $100 and above - the fastest growing price tier in international spirits since 2020 - in partnership with their respective brand stewards globally. Led by Julie Bramham, the DLG aims to become the #1 luxury spirits company in the world.

Encompassing:     ​ ​ 

15 Scotland brand homes and visitor experiences, including the Johnnie Walker Experience and highly exclusive distilleries such as Brora, Port Ellen.

10 million casks from over 30 distilleries, approximately half the total number of casks currently resting in Scotland including ‘ghost’ stocks from Port Ellen and Brora, appointment-only, luxury distilleries, and icons of the whisky world meticulously re-envisioned and restored to their former glory.  

Justerini & Brooks, one of the UK’s oldest fine wine and spirits merchants, and a symbol of quality for over 275 years.

Relationships with an exclusive community of global clients, offering extraordinary access to exceptional products and otherwise unattainable experiences.  

One of the whisky industry’s most established and diverse cask ownership programmes, Casks of Distinction, offering access to purchase individual casks of rare Scotch Whisky from Diageo’s stocks.

Transformational and iconic collaborations across brand and innovation.