A new golf-inspired collaboration with Gleneagles drops this Friday

Member News
24th May 2023

With the roots of the modern game dating all the way back to 15th century Scotland, golf is one of the oldest games the British Isles has originated. However, recently, the sport has been enjoying something of a renaissance amongst a younger crowd. Their only gripe? They don't want to hit the fairway in the kind of clothes proscribed by stuffy clubhouse dress codes – far cooler kit inspired by streetwear is required. And it looks like Gleneagles' new collaboration with Pop Trading Company and END. is exactly that.

Founded in 1924, Gleneagles is one of the most presitgious and historic golfing destinations in the world: an 850-acre 'gloriuous playground' comprising of a spa, luxury hotel, and three championship courses. This week, the sporting resort will drop its first collaboration with Amsterdam-based skate platform, Pop Trading Company. Available at streetweat retailer END., this collection brings some of the key markers of Scottish golfing style to a collection that's just as suitable off-the-fairway as on. 

A classic red-and-green tartan pattern features throghout, as well other golfing signatures, like the Argyle knitted vest, chinos and a sporty polo shirt. However, a classic collection of golf apparel this is not: traditionalists will no doubt bristle at pieces such as a hoodie (featuring a cool golf cart motif), a T-shirt and (gasp) trousers that zip-off at the knee to become shorts – but that's all part of the fun.

Perhaps the most notable design feature of the collection is a heavy deplyment of Gleneagles' instantly recognisable eagle logo (redrawn to hold a "P" and "O" in its talons in celebration of the collaboration), shunked down into an embroidered logo on trousers or supersized onto a shirt.

Scroll down to see all the pieces in the collection, then head to END.'s website register for your favourite piece (or FOUR!) before they sell-out upon launch at the end of the week. 

The Pop Trading Company X Gleneagles presented by END. collection will be available via END. Launches, and on-site at Gleneagles on the Friday 26th May.
launches.endclothing.com

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