Bowmore Islay Single Malt Scotch Whisky has unveiled the second iteration of its 'Designed by Aston Martin' limited-edition collection, exclusively in Global Travel Retail. Following the inaugural release in 2021, the two titans of British luxury have teamed up once again in a collaboration that celebrates the coming together of Bowmore’s GTR whiskies with the world-renowned design function of Aston Martin to create a striking, limited edition bottle and pack design. This new visual story highlights three different cars pivotal to the evolution of Aston Martin, celebrating the collaborative connection and stories between the worlds of single malt and luxury automotive.
With this series, the existing Bowmore 10, 15 and 18 Year Old single malts provide the inspiration to Aston Martin’s design experts to select car designs and their stories which align with the distinctive character of each of the whiskies. The subsequent styling gives the range of whiskies a standout look featuring highly significant cars from iconic marque’s heritage, which have made an indelible mark of the company’s evolution and design philosophy.
The bold character of Bowmore 10 Years Old comes together with hugely ambitious Aston Martin 1922 GP ‘TT2’ to tell a story of ground-breaking vision and strength of character. The 1922 GP ‘TT2’, a car designed singularly to take part in the French Grand Prix in 1922, celebrates certitude, commitment and vigour which reflects the defining depth accelerated by the selection of Sherry Oak casks for the maturation of this 10 year old spirit. Driven by intrigue and intensity, uniting bold flavours to define an enthralling journey of passion and belief.
With a shared desire for refinement and elegance, the Aston Martin AM V8 and Bowmore 15 Year Old perfectly captures the vision of their respective creators. Defining true sophistication in every aspect, finessed in both style and substance, to elevate this eye catching and palate thrilling partnership. The AM V8 symbolised a definitive chapter of signature styling for Aston Martin with truly elegant lines and shapes bringing much distinction and flair. This is the perfect pairing with Bowmore 15 Year Old, itself, the epitome of elegance, with a refined and opulent character from the perfect combination of first fill Bourbon and hogsheads.
Despite originating from contrasting worlds, the Aston Martin 1959 DBR4 and Bowmore 18 Year Old come together in the name of optimal performance. The DBR4 truly captured Aston Martin’s game-changing ambition to enter the highly competitive arena of Formula One motor racing. Alongside the complexity and perfect balance of Bowmore 18 year Old, a celebration of dignified rarity driven by highly performing Oloroso and PX Sherry casks, the combined outcome promises a mesmerising and seductive encounter.
“We’re delighted to unveil the second in our striking Designed by Aston Martin range exclusively in GTR and once again, unite our exceptional exclusive travel retail whiskies with the incredible talent of Aston Martin’s design team," says Manuel Gonzalez, Brand Marketing Director - Global Travel Retail at Beam Suntory. "Following on from the success of the first in the series, we know that this collaboration appeals to our consumers passing through the GTR channel and gives them a reason to engage and discover everything that is magical about Bowmore.”
“As an ultra-luxury brand, Aston Martin is passionate about collaborating with artisans and designers from other disciplines to create special products that reflect our brand values and ethos," says Cathal Loughnane, Head of Partnerships at Aston Martin, of the collaboration. "We are delighted to be continuing our relationship with Bowmore and showcasing some of our iconic models through this unique collection of whiskies.”
The Designed by Aston Martin exclusive travel retail range goes on sale from August 2022. It will be available across leading airport outlets in Duty Free worldwide, with activations in key airport locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taiwan.
For more information about the collaboration, stockists and tasting notes, visit bowmore.com
