The former Karl Lagerfeld protégé takes her cue from the spirit of Coco Chanel’s world-famous Paris atelier in opening a new atelier and showroom for Anna Mason London in a Grade II listed building in the heart of Belgravia.
Putting her customer at the heart of this new interior designed space, Anna Mason will practise what she preaches - comfortable elegance in both Ready to Wear and Made to Order collections and more sustainable practises from the on-site design and production team. The desires of the modern luxury consumer will be met by private appointments, personal shopping, concierge and after-hours services, as well as in-house events.
2022 will see a number of brand collaborations showcasing the best of British artistic and design talents, all curated under the creative eye of founder and Creative Director Anna Mason who says, “The pandemic has shown us that luxury retail isn’t only about an online transaction. It needs to be experiential. It’s a pastime and a privilege. You can’t get fitted online. You can't touch online. My new maison will allow my clients to fully experience and understand my brand vision, as well as finding some inspiration while they visit.”Walpole members visiting the new atelier before Christmas will be treated to a glass of Champagne and an exclusive £100 voucher. For details on how to claim please get in touch.www.annamasonlondon.co.uk