Eto founders Tom Cotton and Dina Jahina will be hosting their 'Meet the Maker' event at Wolf & Badger Coal Drops Yard as part of the King's Cross Design District from 4pm on Thursday 23rd September. While serving wine from their innovative decanter, Tom and Dina will share eto’s story – from Tom’s five-year design journey, to how crowdfunding helped shape its success.
You can book your complimentary ticket here.
Wine preserved beautifully
Hidden inside eto’s elegant design is a unique award-winning wine preservation system that expertly seals out oxygen in the air to preserve the wine’s full flavour. The patented design prevents oxidation, giving you the freedom to enjoy wine whenever you choose. eto means ‘again’ in Welsh, as it enables you to enjoy the same bottle of wine again and again, without compromising on taste. Eto is also thoughtfully designed for wine lovers; its long funnel gently oxygenates the wine to release its flavours and the sharp lip ensures drip-free pouring.
The eto collection
Eto is available in 6 stunning finishes; Copper, Gold and Stainless mirror finish, and recently introduced Limited-edition satin finishes in Copper, Brass and Stainless the limited editions are exclusively available at etowine.com.
Tested and Verified
Independent lab tests prove eto far outperforms other wine preservation products. Eto has also been extensively blind taste-tested with wine industry experts. 'Master of Wine' Richard Hemming said, “On the seventh day ... for me, the results were unanimous: there was no perceptible difference between a freshly opened bottle and the eto-stored sample”. eto also received high praise from wine columnists Matthew Jukes and Olly Smith who said, “It is amazing, and what a beautiful thing to have in your life.”
About the designer
Tom is an award-winning designer with 20 years of experience in taking products from concept stage to commercial reality. Tom excels in designing products with both aesthetic appeal and industrial innovation. Brought up in the Welsh countryside, Tom is both a wine lover and passionate about protecting the environment. He wanted to invent a decanter that would reduce wine wastage without diminishing its quality.
Over four years, Tom built more than 60 different prototypes in his quest for the perfect wine preservation system and in 2017 eto was born, a sleek and simple, yet highly effective, wine preserving decanter. Eto is now in over 100 countries, bringing more pleasure and less waste to wine-lovers across the world.
Environmental credentials
An estimated 3,330 Olympic-sized swimming pools of wine (50 million litres) are poured down the drain each year, which equates to £270 million worth of waste, according to the UK’s Waste and Resources Action Programme, Down the Drain. eto is the solution to both the wine waste problem and the desire for stylish tableware.
