Walpole is delighted that LMH is an Associate Partner of the Walpole British Luxury Summit 2022 (buy tickets here). On Monday 23rd May, the LMH team will be live on location at The Londoner, giving followers a behind-the-scenes vision of the event and streaming exclusive interviews with some of the incredible panellists across their Instagram channel.
Follow @LMH_London on Instagram here
Walpole: Which events on the Walpole British Luxury Summit 2022 programme are you most looking forward to?
Jemma Lester: We are forward thinkers at LMH, so I am very much looking forward to hearing about the Global Outlook for Luxury from Bain & Company. I am also excited about having the opportunity to speak to some of the most inspiring industry experts and luxury thought leaders behind the scenes.
What do you see as some of the most important opportunities for the luxury sector in 2022?
NFTs and the Metaverse. It will be interesting to see how our luxury clients respond to the marketing opportunities as they continue to evolve. We are also looking forward to bringing back traditional face-to-face marketing. We are planning on a summer to remember.
What are some of the greatest challenges for the luxury sector?
The luxury industry is no longer just about prestige and exclusivity, it’s now important for brands to have a sense of purpose and responsibility. It’s going to be essential for brands to evolve with the change we’ve seen over the last few years as high-net-worth audiences change the way they view and absorb media. They are looking for meaningful value. We’ve seen a huge shift towards purpose-driven marketing and storytelling content across social and digital platforms.
There is also a challenge that the audience is skewing younger as Millennials and Gen Z continue to become more affluent. We have seen multi-million pound apartments now being sold on Tik Tok. To grow, brands will need to consider how to connect with these younger audiences digitally.
Why did you want to support the Walpole British Luxury Summit 2022?
We have been a proud supporter of Walpole and the industry for many years. The Walpole British Luxury Summit is a milestone event in the calendar which provides incredible insight into the future of luxury. We wouldn’t miss it.
