Today, Walpole launches its Tourism White Paper, looking at the growing size and importance of the high-end traveller to luxury brands, how the UK is well placed to seize the opportunity of this growing market, what challenges lie in our way and outlining a 10-point plan to address these obstacles.
There are now 59 million high-end travellers worldwide, and the market is forecast to grow to $391bn by 2028. These visitors could bring huge benefit to the UK economy, as they spend 14 times as much as other tourists, with £8 of value generated for the wider community for every £1 spent.
The UK is well placed to seize this advantage, with a cultural and sporting calendar jam-packed with occasions that attract these tourists, with 20 new luxury hotels opening between 2022 and 2027, and countless other unique assets that we should be proud of.
.jpg)
