When MONC's Founder, Freddie Elborne, left university to work at a design agency, an obsession with sunglasses combined with a long-term love of knowing how things are made. The result? An eyewear brand that "considers each component of the product, and redesigns and remodels it in a way that is better for the environment, higher quality, and more locally sourced."
Elborne wanted to resist the fast-consumerism environment of his upbringing, and to create instead a product that was reparable, that "could be passed down from generation to generation". He advises to listen to your hunches, but to ask for as much advice as possible – "people are more than willing to give it!"
Watch the complete interview with Freddie Elborne, MONC's Founder & Creative Director, and Walpole's Head of Content, Nick Carvell, below – and follow Walpole on Instagram to be notified when we go live with the next Brand of Tomorrow founder. You can also see our interview schedule over the coming weeks here.
> Discover more about MONC via the brand's website and Instagram
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