Walpole: Tell us about the history of your brand…
James Turner: Founded in 2009, 360 Private Travel was created to redefine the concept of luxury travel by putting personal relationships and bespoke service back at the heart of every journey. What began as a small collective of experienced travel designers has grown into a global private travel club, with partners based across the world. We’ve built a business rooted in independence, expertise and trust, offering clients access to tailor-made experiences and service that simply can’t be found online.
What is your brand best known for?
360 Private Travel is best known for crafting exceptional, tailor-made journeys that are as unique as the individuals who take them. We combine unrivalled concierge-style service with global reach and privileged access through our elite partnerships and Virtuoso membership. Our clients value discretion, creativity, and the confidence that every detail, from private jets to hidden retreats, is handled with genuine care.
What has been a significant achievement in your company’s timeline?
A standout milestone for us has been our evolution into a truly global network of independent partners, while retaining our boutique ethos. Reaching over 150 partners across six continents has allowed us to maintain the intimacy of a private club, with the power and expertise of a global brand. Our recent partnership with 67 Pall Mall, the world’s leading private members’ club for wine lovers, marks another exciting step in enhancing our global lifestyle offering.
Why do you love the brand?
We love 360 because we’re more than a travel company: we’re a community of passionate travel designers who share a belief that luxury travel should feel personal, not prescribed. There’s an entrepreneurial spirit at our core, empowering our partners to build meaningful client relationships and create journeys that inspire, surprise, and delight. It’s travel design done the right way – with heart, expertise and authenticity.
Why does your brand represent the very best in British luxury?
As a British-founded brand with a truly international footprint, 360 embodies the understated elegance, discretion, and craftsmanship that define British luxury. Our approach blends impeccable service with genuine warmth, ensuring that every experience we design feels thoughtful, refined and distinctly personal. We bring the best of British sensibility to a global stage.
What attracted you to becoming a Walpole member?
We admire Walpole’s commitment to championing and connecting the finest British luxury brands. As a company built on relationships and excellence, joining Walpole felt like a natural fit. We wanted to be part of a network that celebrates craftsmanship, innovationand shared values, while helping to shape the future of luxury on an international level.
If you could collaborate with another Walpole member, which one would you choose?
We’d be thrilled to collaborate with Harper’s Bazaar. Both our brands celebrate the art of storytelling and the pursuit of beautiful experiences. At 360 Private Travel, we curate journeys that connect people with culture, craftsmanship and emotion – values that Harper’s Bazaar captures through its editorial lens. A collaboration between us would shine a light on the people and places that define modern British luxury, while resonating with the global audience we both serve.
Tell us about an exciting development or new launch for your brand in the coming months...
We’re excited to be exploring potential new corporate partnerships with private members’ clubs, marking an important step in 360’s ongoing growth. These collaborations will help us expand our brand presence, attract new clients and deliver exclusive, bespoke experiences to a wider audience. By connecting with like-minded luxury brands, we aim to give more people access to our global travel expertise and personalised service, creating bespoke experiences that reflect the very best of 360 Private Travel and the unique benefits of our exclusive community.
We’re also excited to be expanding the reach of Juno, our groundbreaking exclusive travel app. Available by invitation only, Juno represents a new era in luxury travel technology. Combining over 4,000 luxury hotels and resorts, special offers and concierge-style service in one secure, intuitive platform, Juno offers a truly bespoke digital experience for both 360 clients and our travel designers.
360privatetravel.com
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