“After 35 years at Burberry, I’m still proud every time I see a product come to life,” says Product Development Manager Paula Greenway. “It can sometimes feel like solving a complex puzzle, but that’s also what makes the role so rewarding.”
It’s easy to see why. Made up of more than 70 individual parts, the Heritage Trench Coat is brought to life through more than 190 separate processes that combine innovative machinery and artisanal handcraft.
“A key part of my role is ensuring that creativity and craftsmanship remain at the heart of the product, while also considering fit, construction, quality, efficiency and manufacturability,” Greenway says. Starting with a design concept or sketch, the team interpret the design, often using existing block patterns as a foundation, and develop it through both digital and traditional pattern-cutting methods. By using specialised 3D garment-simulation software, they are also able to assess fit and shape before creating samples, ensuring material excess is kept to a minimum. Once the physical prototypes are made, the garment continues to be reviewed and refined until it becomes a reflection of the original design. “Technology supports the process, but it’s the expertise and experience of the team that ultimately brings the garment to life,” she adds.
That expertise is evident at every touchpoint. In the cutting room, Production Operative Jamal Kamara demonstrates how attention to detail is vital from the start of the process.