“We still paint so many of our designs by hand, often adapting rich archive documents, like The King’s Rose, to make them relevant for today’s interiors,” explains Rebecca Craig, Head of Design. “It’s such a privilege to create new pieces by learning from the past and reimagining them for the modern home. Recently, we’ve been painting three-metrehigh murals, taking reference from designers working in the 1920s. It’s both remarkable and inspirational to see them come to life, and a reminder of how design constantly evolves and returns in a beautiful, continuous creative rhythm.
”Being so open to experimentation requires a collaborative approach across all studios and departments – and the shared, deep understanding of every stage is crucial in developing unique designs like Rose & Peony or Chiswick Grove. “You know, not many mills are left out there anymore, and we’ve got every capability here,” says Jeanette Newcombe, Innovation Manager. “And along with that, we’ve got an expert who knows absolutely everything about that process.”
All of which means that, in developing designs for collections, the innovation team can get an understanding of the design ideas and then, with the skill set at hand, fully realise the vision, whatever it may be. Maybe it’s actually that a design requires us to paint a mural, and we can go off and do that,” Newcombe says. “For anyone experiencing the brand, it’s about making those historic patterns feel entirely relevant for modern living.”