Visitors will be able to fully immerse themselves in the world of Biscuiteers at the new experiential boutique when the on-site icing studio opens in January. The studio will be visible to visiting customers who will be able to see Biscuiteers icing artists hard at work intricately hand-icing beautiful biscuit designs. The icing artists will also be on hand to take customers’ bespoke orders and to personalise gifts with a name or message to make them extra special.
Customers can learn to ice like a Biscuiteer themselves at the Belgravia School of Icing, also opening in January, where the top tips and tricks used to ice at the brand’s HQ, the Ministry of Biscuits, will be taught. Those who want to try their hand at icing now can book a DIY icing session which allows children and adults alike to get creative with their own biscuit designs.
Located at luxury retail destination Eccleston Yards, the new opening mirrors the charm of the two existing Biscuiteers boutiques in Notting Hill and Battersea in a much larger space. With their famous black and white illustrated exterior, the London boutiques are consistently heralded as some of the ‘Instagrammable’ locations in London.
The boutique is soft launching on 1st December just in time for Christmas. The perfect destination for thoughtful gifters – shoppers will be able to browse the renowned Biscuiteers Christmas collection of hand-iced biscuits and other patisserie gifts including mince pies, macarons, and Christmas cakes. There is also a prosecco bar showcasing the new Biscuiteers Prosecco and when shoppers can enjoy a Christmas-themed afternoon tea until the boutique’s full opening in January.
www.biscuiteers.com
