Halfpenny London create gowns using Little Green National Trust prints

Member News
29th September 2021

"We used multiple Halfpenny London hero fabrics in this collaboration and had them digitally printed with the wallpaper design. This was a huge challenge as it’s a completely different process to printing on paper. We wanted to make sure we did it justice and my amazing team in house spent weeks working with an amazing digital printer who helped us walk through the processes of separating these colours and making them stay as close to these beautiful papers as possible.

 

"We looked back through our own collections and chose outfits which we felt worked really well with the different designs. For example, the Burges Snail print is so fun and we wanted to represent that in the clothes so we decided on an amazing bustier and big wide leg trousers, pairing those with our favourite Neptune blazer or detachable Sun sleeves, creating a really playful, yet elegant and contemporary look. The Tulip print was perfectly channelled in the drama of our Oliver dress and Mikado Christian skirt, while the Beech Nut looked incredible, hugely oversized on our Stella dress and Bow coat with an extra long train."

 

www.halfpennylondon.com

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