For over four years Moriarty Events has been creatively curating unforgettable experiences for clients from Rolex to Cartier, Moet et Chandon to Dom Perignon. Now the events company has directed that creative energy into its own branding. This week, the Walpole member has unveiled a fresh new look.
For this, Moriarty has returned to its roots; a sense of exploration, and of navigating new and artistically exciting endeavours. ‘Moriarty’ is derived from an old Irish name meaning ‘navigator’. It invokes the spirit of adventure that drives explorers past and present and that weaves through every detail of a Moriarty experience. The cimpany has drawn inspiration from this for its refreshed look; a harmonious balance of colour palettes and natural textures that ground them in the present, while weightless lines convey progression and travelling forward.
Guiding these rebrand design principles is the star. Inspired by the North Star that has steered explorers for centuries, this icon is a key foundation of our new look. Just like the North Star - the navigation point that matters most - Moriarty is a guide to today’s bold trendsetters; the brands and corporates who are looking to the future and want to stand out. With fresh, creative thinking, powerful insights and expert guidance, Moriarty becomes the North Star to those brands.
"Working on the new look has brought into play the elements that make Moriarty's events so vividly memorable," said a representative for Moriarty of the rebrand. "Deliberations over the perfect tone of off-white, the exact location of a line, or the strategic placement of logo. The smaller details, so often overlooked, are the ones that elevate an experience from ordinary to extraordinary.
"All of our events; the launch parties, the dinners, the private celebrations, and the brand experiences, share this in common. As ‘navigators’ we take people on a journey; from the planning process which is one of exploration and creative adventure, to the event itself. Our experiences transport you beyond the everyday to a land of artistic endeavour, where boundaries exist to be pushed and even the smallest detail provokes an emotion, sensation or instinctual response.
Read more about the rebrand at moriartyevents.com
