Damien Poulain will transform the brand’s flagship Chelsea store window into a graphically led three-dimensional canvas of colourful geometric shapes that invite the viewer to explore the exclusive product offering, as well as the space itself, from myriad perspectives.
Poulain has utilised the existing large steel grid structure in the window as a canvas for his larger-than-life artwork, seeking inspiration from the colour and forms found in the building and natural environment. With the clever use of vividly coloured abstract shapes that run the full height and length of the window, the result will be a fitting backdrop to the brand’s latest additions.
“I always try to push myself to express my thoughts and emotions freely, without the constraints of how others should see me. My work is informed by everything surrounding me, including architectural details, which clarifies my partnering with The Conran Shop. My work is difficult to frame and tends to crossover disciplines, and The Conran Shop is one of those rare clients that commission artists and allow them to express their creativity without any constraints.”
Damien Poulain
