Leagas Delaney is an independent creative agency with a proven track record in helping prestige and luxury brands unlock premium growth.

For more than four decades, the agency has created some of the most enduring ideas in luxury, for Patek Philippe, Harrods, Pictet, Explora Journeys, Bombardier, Penfolds, Royal Salute, The Dalmore, Porsche, Maybourne, Bowers & Wilkins and Dom Pérignon.

Its best-known work is Patek Philippe’s Generations campaign: “You never actually own a Patek Philippe. You merely look after it for the next generation.” Written by Tim Delaney in 1996, the campaign still runs in 70 markets and more than 20 languages and is taught at Harvard Business School as a best-in-class example of brand building.

Perhaps its most celebrated work is Patek Philippe’s Generations campaign: “You never actually own a Patek Philippe. You merely look after it for the next generation.” Created by the agency's founder - Tim Delaney - in 1996, the campaign continues to evolve and run in 70 markets and more than 20 languages, and is taught at Harvard Business School as a best-in-class example of brand building.