And the nominees for British Luxury Brand of the Year 2025 are...

The Walpole British Luxury Awards 2025, our glittering annual celebration of the movers, shakers, and culture-makers who have shifted the dial in our sector over the past year, is fast approaching. Taking place under the sparkling chandeliers of The Ballroom at The Dorchester on London's Park Lane on Monday 10th November, the jewel in the crown of an already starry evening is the presentation of our British Luxury Brand of the Year trophy.

Selected from a cohort of nominees, the winner of this award will have demonstrated the kind of creativity, innovation, and social and environmental responsibility over the past year that is at the core of the UK luxury sector – not to mention exemplifying the far-reaching appeal a British company can have on the international stage.

And to win this honour is a real honour; the recipient is not only voted for by an esteemed panel of industry experts, but also by each Walpole member organisation.

Last year, this honour was won by Cunard. Who will take home the trophy this year? Read more about the four brands in the running for British Luxury Brand of the Year at the Walpole British Luxury Awards 2025 below.

See all of last year's Walpole British Luxury Awards winners here

Two decades ago, founder Andrew Weeber believed that Gusbourne could craft ‘the world’s finest sparkling wines’ in Appledore, Kent. This year, his vision has become reality. Despite an economic climate that has tested the resilience of British luxury, Gusbourne has shown unwavering commitment to the values that define it: craftsmanship, excellence, innovation and sustainability.

In this landmark year, Gusbourne has consolidated operations exclusively in Kent, launched boundary-pushing wines, deepened global reach, and invested in people and place. These decisive steps position Gusbourne not only as a leader in English wine, but as a world-class luxury brand.

Highlights include expanding export to 38 markets, including British Airways First Class, travel retail growth of +157% in 2024 with +200% projected in 2025, and more than 700 UK On Trade accounts, £600,000+ membership revenues, and 15,000+ cellar-door visitors. Gusbourne was also awarded a second listing in the World’s 50 Best Vineyards – the only English producer featured.

Gusbourne is a beacon for British luxury – served in the finest hotels, restaurants, venues and at events across the globe. It demonstrates that the next era of British luxury should be toasted with exceptional English wine.

View Gusbourne's member profile here

As Penhaligon’s marks its 155th anniversary, it does so not by simply looking back but by reimagining its storied legacy for a new era of luxury, celebrating British heritage, craftsmanship, and above all else, fragrance. At the heart of this transformation is the 155th anniversary campaign ‘Eau So British’, a global, multi-channel initiative that shines a spotlight on Penhaligon’s archives and carries them across the world. From immersive exhibitions to limited-edition collaborations and historic re-releases, this campaign honours the past while firmly stepping into the future.

As part of its anniversary campaign, Penhaligon’s has opened a series of exhibitions across the globe to celebrate the brand’s 155 years of fine fragrances. The first exhibitions in Shanghai and London garnered attention from global media, tastemakers and visitors alike, and sold out within a few hours of release. Other stops have included Mexico City, Vienna, Munich, Hamburg and Singapore, with Kuala Lumpur, Bangkok, Abu Dhabi and Sydney scheduled for the second half of 2025.

In a crowning moment of recognition, Penhaligon’s was awarded its fourth Royal Warrant, this time by His Majesty King Charles III, a regal endorsement of continued excellence and unwavering quality.

This year, Penhaligon’s has not only celebrated a milestone: it has redefined it. It has made British heritage newly relevant by connecting artistry and craftsmanship with modern culture. It has scaled its business without compromising its brand DNA, doing so with the kind of sharp wit and authentic charm that only Penhaligon’s could pull off.

View Penhaligon's member profile here

Sanderson Design Group is a family of brands with a lineage that traces back to 1860, fusing the poetic charm of the English countryside with crisp, urban elegance while always maintaining one purpose: to bring the beautiful into people’s homes and lives.

The year 2024-25 marked a defining chapter for the group, witnessing impressive growth in global markets and celebrating the centenary of its Lancaster-based fabric printing factory, Standfast & Barracks. This centenary allowed the group to pause and take pride in its impressive longevity as a mainstay influence in the British interiors landscape as well as allowing them to spotlight the excellence and meticulous craftsmanship that has facilitated this longevity.

Sanderson Design Group also sought to deepen the rich creative legacy upon which its reputation for excellence was built. This perhaps was best exemplified by its exceptional Highgrove by Sanderson collection that was launched in collaboration with The King’s Foundation. Drawing from Sanderson’s rich archive, each piece was hand-painted in their Chiswick studio and inspired by the bountiful Highgrove gardens. The collection was launched with breathtaking imagery by Damian Foxe and a stunning activation at RHS Chelsea Flower Show that named HRH King Charles III among its visitors.

In October 2024, Sanderson Design Group also launched the QEST Sanderson Rising Star Craft Award, championing endangered craft skills and celebrating innovation rooted in tradition. Ultimately, at Sanderson Design Group, being a heritage British luxury brand means more than simply continued excellence, it also means safeguarding crafts and artistry for future generations. In 2025, the group once again affirmed that true luxury lies in beauty, heritage, and responsibility.

View Sanderson Design Group's member profile here

This year marks a milestone for The House of Creed, distinguished by exceptional creative expression, global resonance, and a profound commitment to craftsmanship and heritage. In March 2025, the House unveiled its much-anticipated flagship boutique in London on Regent Street, reinforcing Creed’s stature at the heart of British luxury. This boutique features an exclusive client salon and private consultation room, offering a bespoke experience that embodies the highest standards of service and elegance.

The House of Creed proudly sponsored the Royal Academy of Arts Summer Exhibition Preview Party, celebrating a shared heritage that dates back to the 1760s, honouring both British artistry and craftsmanship. In its ongoing partnership with the Royal Academy of Arts, the House has also funded scholarships for the Academy’s students.

Creed stands as a cultural bridge between Britain and the world. With a heritage established in London originally in exquisite leather tailoring since the 1700s, the brand is now sold in 80 countries through prestigious partners such as Bergdorf Goodman, Galeries Lafayette, Lane Crawford, and Isetan, and operates boutiques in 25 countries. In 2025, it expanded its global retail footprint with strategic boutique openings including New Delhi, with forthcoming locations in New York’s Meatpacking District, Paris Rue Saint-Honoré, and Tokyo’s Roppongi Hills – markets targeted for their discerning clientele and growing appetite for luxury.

Creed fragrances are renowned for their elegant complexity, a result of extensive global sourcing and long-standing relationships with growers and producers. The result is a product experience that is not only luxurious, but also deeply authentic.

View The House of Creed's member profile here