What's the most important thing you learned through your time on the Brands of Tomorrow programme?
It has helped us realise that Eight Lands’ accessible price point is no obstacle to us highlighting the luxury credentials behind our gin and vodka. This has had a positive effect on our brand language, whilst reinforcing our strategic decision to focus on building the brand through premium retail and leading hotels and restaurants, both home and abroad.
What one piece of advice would you now give to a new business looking to get into the luxury market?
That authenticity is massively important for any brand operating in this space. I think that consumers can forgive brands for many things, but they expect honesty and consistency.
eight-lands.com
What's the most important thing you learned through your time on the Brands of Tomorrow programme?
How important it is to tap into the resources available around you. Brands of Tomorrow opens up a vast network of contacts who are there to help you at every turn, from your mentor to your fellow class members.
What one piece of advice would you now give to a new business looking to get into the luxury market?
To remember that quality and attention to detail is everything; this is what makes luxury goods stand out above all other products on the market.
rothschildbickers.com
What's the most important thing you learned through your time on the Brands of Tomorrow programme?
Remember why you do it. What are you passionate about? What’s your purpose?
What one piece of advice would you now give to a new business looking to get into the luxury market?
Take every opportunity to talk to people connected to the luxury market. They are lovely people who genuinely want to help and collaborate – and if you don't ask you'll never know.
etowine.com
What's the most important thing you learned through your time on the Brands of Tomorrow programme?
The education sessions gave us an excellent opportunity to pause and critically assess some of our brand messaging, which we were also able to discuss with mentors and experts that Walpole introduced us to. These changes have had a huge impact on our growth and community.
What one piece of advice would you now give to a new business looking to get into the luxury market?
That top class customer service should take priority, even in the digital space. As a direct-to-consumer brand, it can be easy to forget how important this is, but we’ve always ensured our customer service team go above and beyond for our customers because we know how much value this adds to their experience and perception of the brand.
equilondon.com
What's the most important thing you learned through your time on the Brands of Tomorrow programme?
Working on a new brand is incredibly challenging; we all spend so long working on solutions to problems and looking at growth strategies that we often don't take time to sit back and really appreciate what we have achieved and how far we have come. Being part of Brands of Tomorrow has allowed us to be part of a network who instinctively understand everything that we are going through, whilst giving us a little bit of time to celebrate each other's achievements.
What one piece of advice would you now give to a new business looking to get into the luxury market?
For any new business looking to get into the luxury industry, probably my favourite phrase is, “Think big, work small, the devil is always in the detail”.
mywardrobehq.com
