Founding Principles with clothsurgeon

The Interview
15th July 2026
In our Founding Principles series, we introduce you to the founders behind each of the companies on the current Walpole Brands of Tomorrow programme. Here, meet Rav Matharu MBE and Parv Matharu MBE, Co-Founders of bespoke streetwear tailoring house (and Walpole British Luxury Award-winning brand), clothsurgeon
clothsurgeon flagship at 40 Savile Row, London

Walpole: What is your career background – and how did that lead to launching your company?

Rav: My career began in professional football. I played at a high level until I was 21, but I always had a strong creative side and a passion for art and design. After leaving football, I completed a foundation course in Art and Design at Loughborough and was accepted into Central Saint Martins and London College of Fashion. However, due to the financial realities of studying in London at the time, I returned to Leeds and later completed a BA in Fashion Design and Editorial Fashion at Leeds Arts University.

After graduating, I moved back to London and worked for a small company producing bespoke hoodies, where I developed my pattern-cutting, tailoring and garment construction skills. During university, I had already started experimenting with a unique approach to garment cutting using a scalpel instead of scissors. I found it allowed me to shape garments more intuitively and precisely, almost as if I was drawing directly into the fabric.

That concept eventually became the foundation of clothsurgeon. After years of refining the idea, we officially launched the company in 2012 from a one-bedroom apartment in Dalston before growing into our first studio. The business evolved from a desire to combine craftsmanship, creativity and personal expression in a way that felt completely authentic to my background and vision.

What does your company do, and what sets you apart?

Rav: clothsurgeon is a bespoke menswear company that blends the worlds of Savile Row tailoring and contemporary streetwear. We offer clients a truly bespoke experience, where they can create garments entirely around their own vision using exceptional fabrics and high-level British craftsmanship.

What sets us apart is that we're not simply making traditional suits. We apply the same level of precision, skill and craftsmanship associated with bespoke tailoring to more contemporary silhouettes, whether that's an oversized cashmere bomber jacket, a tailored tracksuit or a completely unique piece designed collaboratively with the client.

We sit at the intersection of heritage and innovation, respecting traditional tailoring techniques while viewing them through a modern lens. That combination creates something genuinely distinctive within the luxury menswear landscape.

Why was launching this company important to you?

Rav: Launching clothsurgeon was important because it allowed me to create a vision of British luxury that felt authentic to my own experiences and culture. Coming from a background in sport and growing up outside of the traditional luxury world, I felt there was an opportunity to challenge perceptions of what bespoke craftsmanship could look like.

I wanted to build a brand that honoured traditional British craftsmanship while making it relevant and inspiring to a new generation. The company became a platform to express a different perspective on luxury, one rooted in creativity, individuality, and cultural relevance without compromising on quality or craftsmanship.

How does your company represent the future of British luxury?

Rav: I believe the future of British luxury lies in preserving craftsmanship while expanding the way it is expressed. Luxury no longer needs to be confined to traditional categories or expectations.

At clothsurgeon, we take centuries-old tailoring techniques and apply them to garments that reflect modern lifestyles and contemporary culture. We demonstrate that bespoke craftsmanship can exist beyond the classic suit and be applied to garments that feel relevant to today's consumer.

By combining heritage, innovation, personalisation, and cultural authenticity, we're helping redefine what British luxury can be for future generations.

What’s an important value for you that you’ve ensured is part of your business?

Rav: Authenticity is one of the most important values within our business. Every decision we make is guided by staying true to our vision rather than following trends. We place enormous importance on the client experience, the quality of the craftsmanship and the integrity of the creative process.

For us, luxury is not simply about the final product; it's about the journey, the relationship with the client and the attention to detail at every stage. Maintaining that authenticity as we grow is essential to everything we do.

Tell us about an obstacle you’ve experienced in establishing your business, and how you overcame it?

Rav: One of our biggest challenges has been managing growth while maintaining the level of craftsmanship and personal experience that defines the brand. As demand has increased, we've had to carefully consider how to scale without compromising quality. Rather than chasing rapid expansion, we've focused on growing organically and building the right team around us. Finding highly skilled individuals who share our values and commitment to excellence has been critical.

By prioritising quality over speed and investing in the right people, we've been able to grow while protecting the integrity of the brand and the experience our clients expect.

What is your ultimate goal for your business? What’s the dream?

Rav: The dream is to establish clothsurgeon as the global reference point for contemporary British bespoke menswear.

We want to continue growing organically while expanding our presence in key markets such as the United States, the Middle East and Japan. At the same time, it's vital that we retain the craftsmanship, personal service and authenticity that have defined us from the beginning.

Ultimately, the goal is to realise the full vision of the brand across every touchpoint, from product development and craftsmanship to film, photography, storytelling, and client experience. We want to continue pushing the boundaries of what bespoke can be and inspire future generations to see craftsmanship through a new lens.

What’s the best thing you’ve learned on the Brands of Tomorrow programme so far?

Parv: The most valuable lesson I’ve learned from the Brands of Tomorrow programme is the importance of mentorship. Having access to founders and business leaders who have already been through the challenges of building and scaling a brand is incredibly powerful. A mentor who understands your industry and the specific challenges you face can provide practical guidance, help you avoid common mistakes, and offer valuable perspective when making important decisions. The programme also reinforced the importance of understanding and owning your numbers, as strong financial awareness is essential for making informed business decisions and driving sustainable growth.

What’s a key piece of advice you’d share with another entrepreneur that you’ve learned or been given on your journey?

Parv: Stay authentic and put your product first. Focus on creating a genuinely great product or service that reflects your values and delivers real value to customers. Authenticity helps build trust, while a strong product creates loyal customers, repeat business, and referrals. This approach has helped me focus on long-term growth rather than short-term wins, ensuring that every decision supports the quality of the brand and the experience we provide. Slow and steady growth built on a great product is often the foundation of lasting success.

clothsurgeon.com

Lead photograph by Dominic Le Brun

Interested in becoming a Walpole Brand of Tomorrow in 2027? Applications are now open until Friday 2nd October 2026.
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