Now in its 18th year, the Walpole Brands of Tomorrow programme has nurtured over 150 emerging British luxury brands, many of which have become household names – from Nyetimber to Miller Harris, Orlebar Brown to Bremont. Now we are delighted to reveal the new cohort of companies who have been selected to participate in Brands of Tomorrow 2025.
Supported by Mishcon de Reya, this unique mentoring programme guides a group of carefully selected early-stage brands through a year-long series of workshops and mentoring sessions. The programme is designed to develop their business skills and set them on a path to growth. As a part of this, participants receive one-on-one mentoring from some of the UK’s most experienced luxury executives and founders, who share their knowledge and expertise to support the chosen brands.
The programme, currently chaired by Balthazar Fabricius, Founder of Fitzdares and a Brands of Tomorrow alumnus from 2007, creates mutually beneficial relationships between established and emerging luxury businesses. Not only does this initiative ensure a strong pipeline of new British brands, but it also fuels innovation and entrepreneurship at the heart of a sector that is growing at an annual rate of 11%.
This year's Brands of Tomorrow cohort reflects evolving consumer trends in the high-end market, highlighting shifts in expectations and behaviour. This year, alongside a continued commitment to sustainability – deeply embedded in each brand’s ethos – many participants are championing heritage craftsmanship. By preserving traditional skills and passing them down to the next generation of artisans and suppliers, these brands are not only honouring their craft but also securing its future within the luxury industry.
"We are delighted to welcome this outstanding selection of businesses to Brands of Tomorrow; each embodying the essence of modern luxury through craftsmanship, innovation, exceptional experiences, and sustainability," says Helen Brocklebank, CEO of Walpole. "They all have a deep appreciation for originality and quality – the hallmarks of the British luxury sector. Together, these brands represent the future of luxury, where heritage meets forward-thinking design, and where excellence, authenticity, and responsibility drive the sector forward."
Learn a little more about each of the brands on this year's programme below...
Alice Wilkes Design is a premier event and wedding design studio specialising in creating extraordinary, bespoke experiences for clients. With a keen eye for detail and a passion for crafting unforgettable moments, Alice Wilkes brings over a decade of expertise to the world of event design. Her work blends elegance, creativity, and personal flair, ensuring that every celebration is uniquely tailored to reflect the couple or client’s individual style and vision.
Wilkes’ approach is both collaborative and intuitive, working closely with clients to understand their desires while offering expert guidance and innovative solutions. From intimate weddings to grand celebrations, she excels in transforming venues with imaginative floral arrangements, custom décor, and cohesive design elements that captivate guests and create lasting memories. Her company is known for its seamless integration of colour palettes, textures, and themes, combining luxury with an effortless charm.
Alice Wilkes Design’s portfolio includes a wide range of celebrity and VIP weddings, exclusive brand events for the likes of Vogue, GQ, Prada and Christian Louboutin, and private parties, all infused with personality and sophistication. Through these, the company continues to set the standard for refined, high-end event and wedding design, leaving clients with cherished memories of an extraordinary day.
Cece Jewellery is a modern British brand reshaping the art of enamel through exceptional craftsmanship and captivating storytelling. Founded by designer Cece Fein-Hughes, the brand is celebrated for its enchanting, hand-crafted creations that seamlessly marry traditional techniques with contemporary design.
Specialising in Champlevé enamel, Cece Jewellery revitalises this ancient art form, producing timeless collector’s pieces alongside stunning everyday jewellery. At its core, the brand is dedicated to craftsmanship, artistry, and education. Working with skilled artisans, Cece Jewellery upholds impeccable craftsmanship while offering a bespoke service that allows customers to design heirloom pieces imbued with personal stories.
Inspired by nature and imagination, the fine jewellery created by the brand dances between the earthly and the ethereal. Each piece is a miniature masterpiece, alive with magic and meaning, blending artistry with narrative. With a design language that feels both grounded and otherworldly, Cece Jewellery transforms hand-enamelled creations into treasures that capture the eye and stir the soul.
Curate Your Style is a leading, international personal styling company based in the heart of London’s Mayfair. Dedicated to transforming the shopping and dressing experience, the company offers wardrobe solutions tailored to each client’s unique colouring, body shape, and lifestyle. By crafting a personalised style blueprint, Curate Your Style empowers clients to build flattering, versatile wardrobes and ensures more successful, enjoyable shopping trips.
Clients receive a digital, personalised style guide designed to save to their device to serve as a sustainable shopping tool, helping clients minimise unnecessary purchases and focus on versatile, cherished pieces. By educating clients on styling and outfit-building through digital resources, Curate Your Style enhances their shopping journey with long-term wardrobe solutions that align with personal sustainability goals. Through this innovative approach, the company continues to redefine personal styling, helping clients feel and look their best every day.
Known for their expertise and personalised approach, the stylists at Curate Your Style aim to simplify and elevate the art of dressing. Whether a client seeks a complete style overhaul, a seasonal wardrobe refresh, or assistance with a special occasion, the company provides a seamless and transformative experience.
A pioneering British luxury brand dedicated to handcrafting timeless fashion pieces from 100% upcycled materials, E.L.V. DENIM breathes a second life into garments that could otherwise be destined for landfill. The mission? To transform loss into luxury, protect the environment for future generations and prove that an upcycling business model can be a success.
Founded by renowned fashion stylist Anna Foster in 2018, the brand aims to challenge convention with its innovative methods of material sourcing, design and manufacturing.
E.L.V. DENIM is the only fashion brand that creates all of its pieces from 100% upcycled garments, proving that there can be a different way in a world of overconsumption. Its fabric-first, curated sourcing of pre-loved garments ensures every piece is unique. All parts of the sourced garments are used to make new products: scraps are constructed into sheets of fabrics and the smaller threads re-emerge as swing tags and stationery sets. All production takes place in East London, minimising carbon footprint and supporting our local community of ateliers.
No longer just a denim brand, E.L.V. DENIM has now extended into new categories and textiles, upcycling shirting, tailoring, leather and cotton. E.L.V. DENIM also provides solutions for other industries, upcycling unwanted post-industrial offcut textiles from hotelier, automotive and furniture manufacturers.
Genevieve Sweeney is rewriting the story of British knitwear, threading together the importance of tradition and vibrant innovation. Since its launch in 2015, the brand has embraced a commitment to craftsmanship and sustainability, creating investment pieces designed in Hertfordshire and made across the UK with small family-run mills.
Inspired by nature, the brand is known for its signature unique and unexpected colour palettes with custom-spun textural yarns. Elevating everyday wardrobes for both womenswear and menswear to offer responsible and regenerative knitwear that is stylish, comfortable and meaningful.
The brand’s eponymous founder’s vision of reinvigorating British knitwear begins with bridging the gap of heritage skill and technical knowledge with the launch of apprenticeships in their in-house factory in Hertfordshire in mid-2025. With a responsible ethos at its core, Genevieve Sweeney prioritises creativity, quality, and environmental stewardship, pledging 1% of profits to Rewilding Britain.
Genevieve Sweeney tells a story of tradition and beauty of British craftsmanship, offering knitwear to be cherished for years to come, crafted with care and purpose to elevate the everyday.
MJ Jones is a British luxury brand on a mission to become a future leader in fine jewellery design, innovation, and craftsmanship. Founded by Matthew J Jones in 2020, the brand creates extraordinary jewellery that tells your story.
Made in the heart of London, each of the brand’s collections is built upon a foundation of strong design principles – but each has the ability to be personalised to reflect individuality and celebrate life’s most significant moments. The brand embodies strength and creativity, with every creation serving as a testament to its commitment to innovation and exceptional craftsmanship.
MJ Jones has a design philosophy guided by the four brand pillars of innovation, resilience, dedication and legacy. These core values shape everything the brand does from the initial design to the final product, ensuring that each piece is a true reflection of the founder’s vision.
Since it was founded, MJ Jones has proudly garnered a unique clientele, including some of the world’s most renowned sports stars, celebrities, global brands and individuals who seek to commemorate their achievements with timeless, personalised designs. Drawing inspiration from stories of triumph, both professional and personal, the brand creates symbols of enduring legacy.
Molly Mahon is a distinguished British printmaker and textile designer renowned for her unique, vibrant and original block prints. Offering a range of uplifting collections, each rooted in Mahon’s passion for the traditional and transformative craft of block printing, the brand’s designs merge classic techniques with a fresh, modern aesthetic that feels timeless and joyful.
Drawing inspiration from nature and her surroundings in the Sussex countryside, collections of fabrics, wallpapers and accessories are infused with a sense of playfulness that enriches and enlivens interiors.
With a commitment to eco-friendly materials and sustainable practices, Mahon shares her passion for craft and design, educating and inspiring others through block printing workshops and at-home block printing kits and courses. She believes in investing in and supporting talented makers and chooses to work with craftspeople in her beloved India and across the UK where lampshades are crafted, tablecloths sewn and wallpapers printed.
Every Molly Mahon design carries her personal love for this transformative ancient craft with it, bringing beauty, character and joy into homes around the world.
Mother Root is the non-alcoholic aperitif that serve up a dose of good feelings. The brand is redefining what it means to drink well and feel good by crafting flavourful, bold drinks that are both satisfying and rooted in benefits.
Unlike many non-alcoholic options that are light on flavour, high in sugar, or made with complicated ingredients, Mother Root takes a different approach. It's made from just four all-natural ingredients, fired up by ginger with a bold, delicious taste. The secret ingredient is apple cider vinegar. An ancient ingredient known to support healthy digestion and balance blood sugar, Mother Root also recognised its ability to amplify flavour.
Founded by Bethan Higson following a career in the wines and spirits industry, she borrowed techniques more commonly associated with alcohol such as fermentation, maceration and ageing to create the first batches at her kitchen table in London.
Mother Root's vision is simple, yet bold: to redefine what it means to drink well and feel good. They imagine a future where pleasure enhances our well-being, and where each sip is a step toward a more connected, vibrant life.
Original Fibres was launched in 2018 by Callum McCall and George Rutherford-Jones as a fabric-first menswear brand born to meet the growing demand for higher quality, lower impact clothing. Founded as a brand specialising in linen for all seasons, the offer has since expanded to include other low-impact, natural fabrics like wool. However, the mission of the company remains the same: to use different weights and weaves of luxury-grade natural fabrics to change perceptions around how and where they can be worn.
The label’s clothes are made in three specialist factories in London and Northern Portugal, all of which use traditional techniques and machinery to deliver manufacturing that stands the test of time. The fabrics the brand uses are all natural: linen, wool or a combination of the two. Any other materials used in the clothes are also low-impact, natural options and the entire process of getting the clothes from the factory to your door is plastic free. To complement the longevity of their clothing, Original Fibres offer free repairs for life.
The brand offers a full range of luxury menswear from its three London stores – on Golborne Road in Notting Hill, Lamb’s Conduit Street in Bloomsbury and Jermyn Street in Mayfair – as well as through its online presence.
In the UK, 360 million candles are burnt every year – so what happens to all the empty candle jars? Pott Candles has come up with a sustainable solution, so that you only need one container for the rest of your life. All of the brand’s refillable ‘Potts’ are handmade in the UK by local artisan potters. When your candle has burned, you can simply replace it with one of the brand’s candle refills – handmade from rapeseed, coconut wax and sustainable fragrance oils in a variety of room- and mind-enhancing scents.
Ailis Topley, the founder (was recently named on the ‘Forbes 30 Under 30’ list), worked in strategy consulting before turning to candle-making as a lockdown hobby. She gifted her candles to friends and family, who would regularly ask her to refill their vessels once they were finished. This set off a lightbulb moment. She decided to quit her job in the middle of the pandemic to focus on bringing refillable candles into the mainstream. They are now available at John Lewis and Selfridges.
What started as a lockdown hobby, has since turned into a brand with big ambitions, which is aiming to disrupt the candle market and make single-use candles a thing of the past.
Smock London is the artisan fashion brand on a mission to modernise the art of smocking for the 21st century. Founded by lifelong friends, Laura Burch and Kajsa McLaren, the brand reinvents smocking to be as bold and brilliant as women and girls today. Theirs are smocks made to rock: handmade works of art that leap off the dress in a Technicolor twirl of hand-stitched joy.
Traditionally smocking blends into the garment, but Smock London’s pieces do the opposite by using dramatic graphic motifs in contrasting colours to make these exquisite stitches stand out and sing from the roof tops.
All Smock London pieces are individually smocked by hand. Designed in London using the finest threads and fabrics, they are brought to life by craft communities in Madagascar and Vietnam using responsibly sourced fabrics and threads from industry leading French maker DMC. Every order supports its makers through a donation to girls and women in need in their community.
Hand-smocking is a skill which takes time; each dress takes up to three days to complete and mastering the craft takes years of practice. The brand’s collections are produced slowly in limited numbers and conceived to be passed down through the generations. The result is unique, heirloom quality pieces that are better for the artisans and for the planet.
Teresa Tarmey knows skin. Having worked in the beauty industry for 27 years and with more than 50,000 hours of hands-on experience, today she is one of the world’s most sought-after skincare and laser experts. Dubbed the “super facialist” by Vogue, Tarmey is trusted and known by many. Her commitment to her clients’ needs coupled with her innovative approach in using advanced technology, allows her to combine treatments that are bespoke to each individual.
Tarmey’s focus on skin rejuvenation has inspired her treatment hallmarks, laser and microneedling, with which she has become synonymous over the years. Famous for her ‘red carpet’ facials , which have earned her an impressive collective of loyal celebrity followers, Tarmey also works with regular clients to optimise their skin in a way that makes a real difference in their everyday lives – something about which she is passionate, having suffered with acne and skin concerns herself.
In addition to her treatments, Tarmey also has a tightly edited product range that leverages her unparalleled knowledge on which skincare products and ingredients really work – and, more importantly, which don’t.
Tarmey treats clients from her renowned flagship clinic in Notting Hill alongside her residency with The Cadogan, A Belmond Hotel in London.
> Find out more about the Walpole Brands of Tomorrow programme and alumni here
