Walpole: Tell us about your company…
Antoun Sfeir: epresspack provides bespoke digital newsroom platforms and integrated communication tools that help brands showcase their products, campaigns, and stories in a polished, centralised way. We provide luxury brands, media teams, and PR professionals with an online destination where all press materials, images, videos, lookbooks, and press releases, can be accessed quickly and easily.
Our solutions are designed to make life easier for both brands and journalists. Brands maintain control over their narrative and visual identity, ensuring everything is presented consistently and beautifully, while journalists and influencers can access accurate, up-to-date materials instantly.
The integrated communication applications such as CRM and mailer help streamline typical day-to-day workflows of a communications team, allowing them to focus on more productive tasks.
We also provide valuable insights into engagement, tracking open rates, click-throughs, and what assets are being viewed, downloaded, and shared, so PR teams can understand what resonates and adjust their strategies accordingly.
epresspack's newsroom solutions deliver a modern, elegant experience that aligns perfectly with the standards of luxury brands.
What is your area of expertise and how can luxury brands benefit from working with you?
epresspack specialises in helping luxury brands showcase their products and story through elegant, centralized digital newsrooms. We make it easy for media, influencers, and partners to access up-to-date assets, while giving brands control over their narrative, maintaining consistency, and gaining insights through engagement analytics, all in a sleek and efficient way.
Luxury brands can really benefit from epresspack in several ways. First, it provides a central, beautifully designed space where they can showcase their brand story and assets in a consistent, curated way. For luxury brands, maintaining the integrity of their visual identity is everything, and a solution like epresspack helps them protect that.
Second, it streamlines communication with journalists and media partners. Instead of sending large files or answering multiple requests for materials, everything is available instantly and globally. This also means media can work more efficiently, which ultimately leads to better and more accurate coverage.
Another big advantage is the ability to make updates in real time. Luxury brands often launch new collections, campaigns or events, and having a platform that can be updated instantly ensures everyone always has the latest information and visuals.
Analytics is also a major asset. Brands can see who’s engaging with their materials, what assets are being downloaded, and what’s driving interest. That insight is incredibly valuable for PR teams.
Finally, through our experience, we see many brands relying on multiple, decentralised platforms to manage their communications, which can be cumbersome and inefficient. Our solution streamlines this process by integrating tools such as CRM, email, media enquiries, and RSVP management into a single dashboard. This allows teams to handle multiple tasks in one seamless workflow, freeing up time to focus on higher-value, strategic activities.
Underpinning all of this is our team, who are highly responsive and work closely with luxury houses to ensure they always have the support, speed, and precision needed to meet the industry's demanding timelines.
What luxury brands has your company worked with previously?
The luxury sector is a particular strong point for epresspack. We work with Aston Martin, The Dorchester Collection, The Savoy, Mandarin Oriental Hotel Group, Graff Diamonds, Louis Vuitton, Breitling, Hennessy, Gucci, and Van Cleef & Arpels, to name a few.
What has been a significant achievement in your company’s timeline?
Since our establishment in 2011, we’ve been intentional about continually evolving our solutions to stay ahead of the PR and communications sector’s changing needs. That progression has been driven by a deep understanding of our clients’ challenges as well as the broader industry shifts shaping how organisations communicate today. It’s something I’m exceptionally proud of, not only because of how far our platform has advanced, but because it reflects the calibre and specialisation of the team we’ve built to deliver it.
A recent milestone in that journey was our acquisition of The Newsmarket, a long-standing and respected newsroom and software provider. This strategic move strengthens our foothold in the US while expanding our reach across Europe and Asia. More importantly, it enables us to offer a more robust, locally attuned, and responsive service to our global client base. It’s a testament to our long-term growth strategy and our commitment to investing in the capabilities that will define the future of our industry.
Why was it important for your organisation to be involved with Walpole?
Walpole is the benchmark for British luxury, representing the very best in craftsmanship, creativity, and heritage. For epresspack, being involved with Walpole is incredibly important because it gives us the potential opportunity to work closely with some of the most prestigious and influential luxury brands in the UK. These are brands that place enormous value on storytelling, visual identity, and media presence, all areas where epresspack specialises.
By partnering with Walpole, we can help these brands present their collections, campaigns, and heritage in a consistent, elegant, and accessible way. Our digital newsroom solutions allow them to maintain control over their narrative, ensure accuracy in media coverage, and engage journalists, influencers, and partners efficiently.
Moreover, being part of Walpole aligns us with an organisation that embodies the values we hold dear: excellence, innovation, and attention to detail. It’s about more than technology; it’s about supporting British luxury in a way that’s efficient, elegant, and truly elevates their storytelling. For us, it’s exciting to play a role in helping these iconic brands reach the right audiences and tell their stories in a way that really resonates.
Tell us about an exciting development or new launch for your brand in the coming months?
We recently introduced a fully integrated application that streamlines the end-to-end communication workflow for event invitations and RSVPs. By connecting seamlessly with our back-office systems, CRM, and mailing platform, it gives our teams a single, consolidated dashboard to create and distribute invitations, track responses in real time, and manage follow-ups and reminders.
What was previously a fragmented and often manual process is now far more efficient, transparent, and consistent. This integration not only reduces operational complexity but also improves our ability to engage stakeholders in a timely, coordinated way, ultimately elevating the overall event experience.
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