Bentley was founded in 1919 by W.O Bentley, an individual from humble beginnings who, in an extraordinary 111-year period, went on to create the most sought-after luxury brand in the world. Today, with over 4,000 dedicated colleagues at its UK headquarters in Crewe, the company’s extraordinary cars continue to be designed and built by exceptional people using the finest materials. Bentley defines grand touring, representing an intensely personal journey that is both relaxing and exhilarating. For the driver, it means entering a world of luxurious high performance. For the brand, it represents skills, passion, and the pride of its people. Its ground-breaking Beyond100 strategy will see the British brand reinvent its entire product range to embrace an electrified future, achieving carbon neutrality by 2030. Beyond100 will help deliver Bentley as a leader in its field for the second century, which is supported by a €3 billion sustainable investment that was revealed in 2022. Setting a benchmark for the global luxury car business, it will be the leader in sustainable luxury mobility that is financially resilient and recession-proof. In 2025, the first Bentley electric vehicle will be designed, developed, and produced in Crewe. It is a major boost to the entire Bentley UK family – the region (Bentley Motors has been one of the biggest employers in the area for over a century) and the UK as a sustainable base for high-value manufacturing. The Bentley UK manufacturing base attracts bright new talent as well as nurturing intergenerational craftspeople. Through Beyond100, it will become a future proof ‘Dream Factory’ – a digital, zero environmental impact, flexible and high-value manufacturing facility with extraordinary cars built by exceptional craftspeople using the finest materials at its core.