Founded in London with a flagship store on Old Bond Street and a presence in the most exclusive locations around the world, De Beers is the pinnacle of luxury diamond jewellery. Building on over 135 years of expertise, the luxury jewellery house glorifies the world’s most beautiful diamonds through creativity and craftsmanship in timeless, distinctive designs.

De Beers is invested in ensuring all the diamonds it discovers create a lasting positive impact for people and the places where they are found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, in which communities thrive, ethical practices are maintained, and the natural environment is protected. This this long-term commitment is something the brand calls ‘Building Forever’.

De Beers diamond jewellery is available in stores worldwide, as well as online at debeers.com.