Poodle & Blonde's nostalgic, retro prints went viral following a collaboration with Hayden. After launch, the kettle and toaster covered in Poodle & Blonde's Tottenham Dalmatian print both sold out repeatedly, with customers comparing their popularity to Glastonbury tickets. "We have a great community of retro-lovers that really uplifts our brand," explains Kierra Campbell, Co-Founder & Managing Director.
This community grew organically, though Kierra and Co-Founder & Creative Director, Whinnie Williams, wondered if their networking should be more intentional and targeted. Through Walpole's Brands of Tomorrow programme, Poodle & Blonde has access to a mentor with whom they shared these concerns. "It was really reassuring to hear that we have created something great, and we should keep doing what we're doing."
Watch the complete interview with Kierra Campbell, Poodle & Blonde's Co-Founder & Managing Director, with Walpole's Head of Content, Nick Carvell, below – and follow Walpole on Instagram to be notified when we go live with the next Brand of Tomorrow founder. You can also see our interview schedule over the coming weeks here.
> Discover more about Poodle & Blonde via the brand's website and Instagram
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