When Louie Rigano and Gill Muller were exploring health products, they were unable to find an anti-fatigue mat that wasn't industrial or frankly ugly. SHORE's products merge the functionality of these mats with high-performing materials and artisanal design to create a hybrid, luxury health product. "Try to create a product that naturally differentiates itself," Rigano advises entrepreneurs watching. "You need to ensure that your product is responding to the demands of an evolving market."
Over the past nine years, Rigano and Muller have grown SHORE organically, seeing loyal, returning customers as a sign of success. "When someone emails us to say they love the product – that's the best!" Rigano smiles. Muller explains that the luxury sector is defined by enduring, heritage brands. "We built SHORE as a long-term brand from the beginning," he continues. "And we want to be recognised for our innovations in years to come."
Watch the complete interview with Louie Rigano and Gill Muller, SHORE's Founders, and Walpole's Head of Content, Nick Carvell, below – and follow Walpole on Instagram to be notified when we go live with the next Brand of Tomorrow founder. You can also see our interview schedule over the coming weeks here.
> Discover more about SHORE via the brand's website and Instagram
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