This morning, The Times launched a new standalone digital luxury vertical dedicated to showcasing the very best products and services money can buy, all selectd by the publication's award-winnng team of journalists. Curated by LUXX Editor-in-Chief, Kate Reardon, The Times Luxury channel will offer all of LUXX’s glamour and escapism combined with its signature intellectual rigour.
Updated daily with a combination of original content – such as the images from the eveningwear shoot photographed by Pelle Crepin and styled by Sophie Goodwin, pictured below – as well as the very best of the print edition and Times LUXX reports, The Times Luxury channel will cover all areas of the luxury market, including Fashion, Watches & Jewellery, Design, Property, Motoring, Travel, Philanthropy, Food & Wine, Aesthetics & Grooming, Sustainability, and Technology.
Notably, the channel will sit outside of The Times’ paywall, making it accessible for all readers across the globe.
“It’s thrilling to be able to commission so much more excellent editorial beyond what we are already able to publish in print," says Reardon (pictured below) about the channel's launch. "In our first week we have a piece by Gavanndra Hodge on the controversial practice of selling single folios, such as the record breaking sale at Sotheby’s of an individual page from The Book of Kings and we also have an article by Nick Vinson about Bard Scotland, a gallery and shop dedicated to fabulous modern Scottish craft and design.”
“LUXX has always set itself apart with a more intellectual perspective on the space," Reardon continues. "We consider luxury in terms of philanthropy, sustainability, philosophy and psychology as much as the latest car or watch. Because LUXX sits at the heart of The Times, I can call on the best writers in the English language to bring a distinctively intelligent and thoughtful view of what luxury really means.”
Other journalists set to feature on the channel's electronic pages include Anna Murphy, Hugo Rifkind, Jess Diamond and Tom Whipple, as well as industry specialists such as Times LUXX Motoring Editor, David Green.
The launch will also see the introduction of The Times Luxury Events, an exclusive series of editorially-curated gatherings targeted at subscribers of the publication who have proven engagement with the luxury market. The invitation-only experiences will offer unique access to The Times’ editorial teams and expert contributors for the brand’s most discerning readers.
“LUXX as a print proposition has generated fantastic commercial success and, by extending this luxury content proposition across print, digital and events, we can help brands to reach and engage with their buyers in a consistent and interactive way, in a beautiful, curated and brand safe environment,” says Caroline Tredget, Commercial Director, The Times & The Sunday Times.
The Times Luxury is now live here.
Picture credit (editorial imagery): Photographer, Pelle Crepin. Fashion Director, Sophie Goodwin.
Picture credit (Kate Reardon portrait): Candice Lake
