Tell us about the business: what's the concept and what's on offer?
After spending many years in the luxury sector marketing to HNW audiences, both client side and agency side, I created Luxury Marketing House to provide clients with the benefits of both. Luxury Marketing House is a boutique advisory based in the heart of London, comprising a team of strategic marketing and visual content experts hand-picked to work as an extension of your in-house team. We offer the full scope of marketing and PR services with an intimate and highly personalised approach to facilitate your marketing requirements.
How have you led the company through the current Covid-19 crisis?
Covid took us all by surprise so it was important to reset and refocus both internally with the team, and also to plan how we were going to then support our clients. We started on a journey recognising the huge impact emotionally on our friends, clients and the industry, and then gradually ensured that we could embrace the restrictions from a positive perspective; remaining connected, in conversation and supporting our clients with a pivot strategy to proactively plan for the future
Has your business changed and what do you see as the lasting impact on the way you do business in the future?
There is no doubt that business has changed forever, and we now have a blended approach to luxury marketing; previously it was very much driven by face-to-face and exclusive opportunities. However, what the last 18 months has shown us is that we should embrace digital as a tool and opportunity to connect with people on a global scale. In saying that, we still very much embrace traditional forms of marketing and look forward to bringing back face-to-face events and partnerships in the near future.
Why do you specialise in content? Can you explain the benefits?
I have always been a believer in inspiring people through visuals, especially with the beautiful products we have the pleasure to work with. Visually inspiring content is a unique point of difference we value at LMH. It evolved initially from my background in broadcast TV; we embraced storytelling right from the beginning before people knew much about how crucial content-driven marketing can be.
What inspires you?
Happiness, both in business and pleasure. We spend a long time working so I've always strived to surround myself with clients and a team that inspires happiness.
What piece of advice would you give to someone wishing to work in the luxury sector?
My advice would be to listen carefully, be kind to people, prioritise how you present yourself and also find a mentor - it really is best if you can learn from experience from someone that you trust.
What does British luxury mean to you?
To me, British luxury is true luxury. It’s steeped in heritage, the stories are inspiring and I love the quality and craftsmanship that is at the heart of most British brands.
What’s your favourite luxury?
Time! Plus holidays in the sun and a long lunch, which typically comprises of Ruinart blanc de blanc, fresh seafood and good company.
What’s next for both you and the company?
It’s our fifth anniversary this year which make me very proud. I’m also really pleased that we’ve recently launched our Mentoring Programme, so myself and the team can continue to share our knowledge and experiences with our valued clients.
And on a personal note, I'm really looking forward to getting back to Australia to see my family and friends.
With the global pandemic affecting change on our lifestyles, views and priorities - and therefore how we look to market ourselves and our businesses - LMH have recently set up a mentoring programme to share their knowledge and experience. If you are interested in a mentoring session with Jemma and her team.
Email: [email protected]
Website: luxurymarketinghouse.com
