Meet the Brands of Tomorrow 2026

Walpole News
23rd February 2026

This evening in Ned's Club at The Ned in the City of London, we unveiled the emerging British luxury companies chosen to participate in the Walpole Brands of Tomorrow programme for 2026. Brands of Tomorrow, in association with Mishcon de Reya, is our flagship incubator programme, guiding a selection of brands through a year-long programme of workshops and mentorship. Participants are supported by some of the UK’s most experienced luxury executives and founders, who share their knowledge and expertise to help brands accelerate growth, scale operations and refine their business strategy.

Now in its 19th year, the programme continues to support the growth of the British luxury sector by passing on practical skills and fostering meaningful relationships between established and emerging luxury businesses. This year’s cohort demonstrates notable growth, with a number of brands achieving annual revenues of £1mn or more, underscoring the value of mentoring for scale-ups.

"Walpole’s mission to develop the British luxury sector is exemplified by its Brands of Tomorrow programme," said Helen Brocklebank, CEO of Walpole. "Over the past 19 years, our exceptional mentors, sponsors and community have supported 177 emerging luxury brands on their path to growth. This year’s selected brands celebrate extraordinary natural materials, first-rate craftsmanship and outstanding storytelling.”

This year’s brands are characterised by strong regional representation, with brands based across Northern Ireland, Scotland, Suffolk, Leicester, Norfolk and London. Together, they showcase the breadth of creative and entrepreneurial talent shaping the future of British luxury, with each brand combining sustainability, authenticity and craftsmanship to create lasting products and experiences.

Craftsmanship and material integrity are central to many of this year’s brands. HERD and Kindred of Ireland celebrate heritage textiles and regenerative supply chains, producing luxurious wool, tweed and linen while respecting both environment and provenance. Artelium brings precision and artistry to English winemaking, combining regenerative farming and extended ageing to create elegant sparkling and still wines. BINIBAMBA fuses fashion and functionality with sustainable merino sheepskin for babywear and buggy essentials designed to be reused and handed down. OTZI produces heirloom-quality furniture and interiors pieces from responsibly sourced British leathers and hardwoods, exemplifying timeless design, skilful craftsmanship, and longevity.

Design innovation and contemporary interpretation of heritage is a strong theme throughout this year’s cohort, with clothsurgeon redefining bespoke menswear by blending streetwear and Savile Row tailoring, while Hyde & Hare brings natural fibres into homewares and lifestyle products that promote intentional, slower living. Uniform Standard applies minimalist design and premium materials to luxury sneakers, prioritising durability, versatility and thoughtful production.

The 2026 programme also highlights brands innovating within experiences and lifestyle. RESTARIES offers nature-led, restorative hospitality that blends slow living, thoughtful design and meaningful connection to place. Sister by Studio Ashby combines curated vintage treasures, bespoke furniture and contemporary art, showcasing craft-led design in a London retail destination. Kingdom Scotland creates fine, genderless fragrances inspired by Scotland’s landscapes, marrying storytelling with precision and artisanal expertise. Elsewhere Coffee elevates everyday rituals, producing direct-trade, specialty coffee and providing education to help consumers engage with their craft.

The Brands of Tomorrow programme is chaired by Balthazar Fabricius, founder of Fitzdares – a brand that was part of the debut Brands of Tomorrow intake of 2007.

Many thanks to Mishcon de Reya for its continued support, to The Ned for hosting, and to The Dalmore and Artelium for generously supplying beverages for our launch event.

Introducing the Class of 2026

From Savile Row streetwear to a Scottish perfume house, meet the emerging British luxury brands selected for the Walpole Brands of Tomorrow 2026 mentorship programme...

Artelium

Artelium is an artisanal English wine producer nestled in the heart of the Sussex countryside. Its name, Latin for "a place to congregate", reflects the shared vision of founders Julie Bretland and Mark Collins to create exceptional wines, exhibit contemporary art and craft – and to celebrate the people and stories behind them.

Inspired by the vibrant South Downs landscape and the growing prestige of English wine, Artelium harnesses regenerative farming practices and collaborates with local growers to create pioneering styles of wine that will shape the industry’s future.

Its varieties of chardonnay, pinot noir and pinot meunier are harvested by hand from select parcels, and each wine is aged on the lees – a maturation process that leaves wine in contact with dead yeast cells – for an extended period. The result is a selection of nuanced wines with balance, texture, and a clear sense of providence.

Artelium is a place where English wine meets the wider world of ideas – and everyone is welcome.

artelium.com

BINIBAMBA

BINIBAMBA blends together the worlds of fashion and functionality. Its sustainable, trans-seasonal collection of merino sheepskin buggy essentials and wardrobe staples is designed to make life with kids simple, stylish and irresistibly cosy.

Tired of yellowing buggy liners, fashion buyer Emma Grant founded BINIBAMBA in 2018 to make trend-led designs that embrace the superpowers of sheepskin. Hypoallergenic, antibacterial and thermoregulating, BINIBAMBA products keep ‘Binibabes’ warm in winter, cool in summer, and comfortable whatever the weather.

BINIBAMBA’s collection began with the cult sheepskin ‘Snuggler’ and has evolved into a full range of must-have buggy products, including the ‘Puffmuff’ and sell-out buggy mittens. Each piece is handmade with the finest merino sheepskin on the planet, creating natural essentials loved by families worldwide.

Ethically produced using natural, biodegradable or certified recycled materials, BINIBAMBA designs multi-use pieces made to last, be loved on loop, and handed down.

Featured in Vogue and stocked globally, BINIBAMBA’s community helps ‘Binibabes’ to start off by standing out.

binibamba.com

clothsurgeon

clothsurgeon is a London-based bespoke menswear brand that brings a passion for street culture to the practice of bespoke tailoring.

Founded by Rav and Parv Matharu, the brand offers a truly unique service, allowing clients to create anything imaginable, beginning with an idea and sketched by Creative Director Rav himself. Then, in clothsurgeon’s East London atelier, skilled tailors meticulously construct exceptional-quality garments from locally sourced fabrics.

Rav, a former professional footballer for Leeds United, began his career in fashion at Leeds College of Art and Design. Today, he continues to mentor students from the university, offering them invaluable industry experience through clothsurgeon’s internship programme.

Since launching, the brand has dressed a roster of global cultural icons such as Lewis Hamilton, A$AP Rocky and FKA twigs, and collaborated with leading international brands including England FA, Nike and Coca-Cola. In 2022, the brand made history by opening the world’s first bespoke streetwear store on Savile Row in London.

clothsurgeon.com

Elsewhere Coffee

Elsewhere Coffee is dedicated to crafting thoughtful, high-quality coffee with care and purpose. Founded on the belief that coffee can be more than a daily routine, the South-East London-based brand exists to elevate an everyday ritual, transforming a simple cup into a moment of presence.

At its core, Elsewhere aims to make coffee more approachable, delivering depth and complexity for those who seek it, while remaining welcoming to anyone curious to explore.

Elsewhere Coffee partners directly with farms, cooperatives and smallholder producers across the globe, sourcing only specialty-grade coffees that prioritise fairness, transparency and long-term environmental resilience. These relationships span some of the world’s most intriguing coffee-growing regions, from remote mountains to emerging origins, each with its own rich story to tell.

Education completes the experience. Through clear guidance, thoughtful packaging and hands-on home barista courses, the brand helps people to brew with confidence – turning a daily coffee into something more enjoyable, intentional and delicious.

elsewherecoffee.com

HERD

HERD is a clothing and accessories brand that celebrates British heritage, local manufacturing and seasonless style. Its award-winning wool supply chain straddles the old and new, from working with historical mills to intergenerational farms to innovative yarn development and at-scale plant dyeing processes.

Seeking out nature-friendly fabrics to complement its yarn and tweed, HERD weaves tales of landscape, farming and craft into the fabric of the brand.

Rooted in profound respect for the land and soil, the brand has a place-based materials-first approach. It’s where elegant, age-old tradition meets uncompromising planetary values, to make modern heirlooms with heritage sensibilities.

HERD’s collection is additive free, and each hand-finished piece is made without toxins. This means its processes use organic detergents and naturally occurring plant dyes, along with trimmings made purely from plants and nuts.

The brand’s unique approach to native locality strengthens existing ecosystems while providing an alternative blueprint for the future of fashion that champions a truly circular, regenerative ethos.

herdwear.co

Hyde & Hare

Hyde & Hare is a British lifestyle brand that turns to natural fibres and thoughtful craftsmanship to discover a slower way of living. Founded in 2019 by Piers Dickinson, the brand was created with the belief that the most beautiful spaces are those that feel warm, grounded and genuinely lived in.

Inspired by the Scandinavian philosophy of hygge, Hyde & Hare celebrates the quiet home rituals and the tactile beauty of natural materials. Every piece is designed to bring a sense of comfort, calm and authenticity into everyday life, favouring timeless design and longevity over fleeting trends.

Hyde & Hare works in small batches with trusted partners, championing transparency, responsible sourcing and considered production. Natural fibres are integral to the brand, for both their aesthetic and functional qualities, and their ability to create healthier, more meaningful living environments. Hyde & Hare reconnects people with nature through the spaces they inhabit, offering a modern expression of luxury that feels calm, comforting and enduring.

hydeandhare.com

Kindred of Ireland

Kindred of Ireland is a modern luxury house reimagining Irish linen heritage for contemporary life with a romantic, restrained point of view. Founded in 2020 and based in Belfast, the brand works closely with local mills and makers, and specialises in Irish linen and Donegal tweed.

Design begins with the cloth. Texture, weight and drape lead the process, so silhouettes feel inevitable rather than forced – quietly sculpted, breathable, and made to move.

Craftsmanship sits at the brand’s centre. Each piece is built with disciplined construction and meticulous finishing, balancing a sense of ceremony with everyday ease.

Subtle details such as bows, ties, buttons and handwork are used with intention, creating garments that feel elevated while remaining effortless to wear. Materials are chosen for integrity and longevity, with clothing made to be worn often, cared for, repaired, and returned to.

Kindred of Ireland’s contemporary heirlooms draw on an Ireland of makers, myth and memory, translated into a distinctive, enduring wardrobe.

kindredofireland.com

Kingdom Scotland

Kingdom Scotland is redefining modern Scottish luxury through the art of scent. Founded by luxury and whisky industry expert Imogen Russon-Taylor, the brand creates genderless perfumes that tell extraordinary stories – each one an immersive journey through Scotland’s dramatic, majestic and complex landscapes.

Struck by the parallels between whisky and perfume making, Russon-Taylor applies the precision, patience and artistry of fine whisky making to characterful fragrances that are all blended, matured and bottled in Scotland.

These complex compositions evolve over time and are designed to be experienced rather than simply worn. From responsible sourcing to thoughtful production, Kingdom Scotland upholds a deep respect for the natural world that inspires its collection.

As Scotland’s first fine fragrance house, the brand captures a timeless realm where nature, culture and storytelling converge. Through scent, Kingdom Scotland invites wearers to explore a richly imagined Scotland – one that is bold, elegant and quietly powerful – leaving a lasting impression long after the first encounter.

kingdomscotland.com

OTZI

OTZI is a British design studio and workshop based in Norfolk. Founded by master leatherworker and designer Otis Ingrams, the brand is defined by a commitment to material integrity, timeless design and uncompromising craftsmanship.

Heirloom-quality furniture and interior objects are made using natural, responsibly sourced materials. By focusing on the finest British leathers and native hardwoods, OTZI ensures every item is grounded in provenance and built for longevity. These materials are chosen for their high quality, strength, and tactile nature, allowing designs to acquire a beautiful, unique patina and personality with use.

Bridging the disciplines of leatherworking and woodworking within a single, dedicated workshop, OTZI employs a permanent team of skilled artisans applying time- honoured techniques to rigorous professional standards.

This blend of traditional craft, contemporary design and significant operational capacity enables OTZI to deliver both a refined core collection and complex bespoke commissions for residential and commercial projects, establishing the studio as a distinctive force in modern British luxury.

otzi.ltd

RESTARIES

RESTARIES is a nature-led hospitality brand dedicated to creating restorative experiences that blend thoughtful design, slow living and connection to place. Guided by the belief that true luxury is found in calm, space and authenticity, RESTARIES offers immersive stays that invite guests to reset, reflect and reconnect.

Sustainability guides every choice, from materials and energy use to partnerships with local makers and producers.

Designed to sleep from 1 to 26 guests, RESTARIES welcomes solo stays, family holidays and group takeovers. Whether arriving alone, as a couple, with children or with an entire community, guests are invited into spaces that feel personal, warm, and intentional.

Every visit is shaped by who is coming and how they want to rest; animal encounters, outdoor adventures, creative moments and quiet spaces all form part of a flexible experience where no two stays are ever the same.

RESTARIES is for those who want more than accommodation – it is for those who want to feel genuinely restored.

restaries.com

Sister by Studio Ashby

Sister by Studio Ashby was founded in 2020 as part-shop, part-playground – a playful extension of the celebrated Studio Ashby interior design practice. The collection combines carefully curated vintage treasures and art with bespoke furniture and accessories that are designed in-house and made in collaboration with the UK’s finest craftspeople. Each piece has a story to tell, drawing on myriad references and Founder Sophie Ashby’s continual foraging.

Based on Caxton Street in London, Sister by Studio Ashby feels like a haven of creativity in an otherwise bustling cityscape. In this beautifully historic building of the Grade I listed Blewcoat School, the brand crafts a true sense of home for every visitor.

Alongside its own collections, Sister by Studio Ashby showcases emerging artists through its ongoing Artist in Residence programme – an initiative that reflects the brand’s desire to bring art and design into domestic spaces through a thoughtful, contemporary lens.

Sister by Studio Ashby creates pieces that not only inspire, but also transform spaces with character, comfort and beauty.

studioashby.com/sister

Uniform Standard

Founded in 2018 by industry veterans Georgina and Stephen Galea, Uniform Standard is a luxury British sneaker brand committed to crafting minimalist footwear that seamlessly blends modern design, everyday practicality and responsible production.

Each pair is created with precision and intention, using high-quality Italian leather and considered construction to ensure exceptional comfort, durability, and longevity. Every material choice and production decision is made to enhance wearability while reducing unnecessary excess.

Designed for versatility, Uniform Standard sneakers transition effortlessly between work, travel, and life beyond the office. Clean lines, understated detailing, and a timeless aesthetic define every silhouette, allowing each style to complement a wide range of wardrobes and occasions. Rather than following trends, the brand focuses on creating enduring essentials that remain relevant season after season.

From daily routines to new journeys, Uniform Standard sneakers elevate essential footwear through timeless design and thoughtful craftsmanship.

They’re designed to be worn often, refined over time and valued for years to come.

uniformstandard.com

Inside the Brands of Tomorrow launch party

On the evening of Monday 23rd February, we celebrated the arrival of the Walpole Brands of Tomorrow Class of 2026 in Ned's Club at The Ned, with whisky cocktails generously provided by The Dalmore and English Sparkling wine from Artelium.

Photographs by Dominic Le Brun

About Brands of Tomorrow
Class of 2026
Photo Gallery

Enquire about Joining

Forename*
Surname
job title
email*
Brand*
TURNOVER
message*
Thank you. This form has been submitted

Membership Fees

Membership Tier
01
02
03
04
05
Brand Turnover
£5-10m
£10-20m
£20-40m
£40-100m
£100m+
Membership Fee
£7,000
£10,000
£15,000
£22,500
£36,000

Membership Guide

Please provide your details to download this document

Forename*
Surname
email*
SUBMIT
Thank you. This form has been submitted
Oops! Something went wrong while submitting the form.
Get the latest luxury talking points, sector news and industry insights in your inbox each day by signing up to our newsletter, the Daily Luxury Digest.

Daily Luxury Digest

Sent every working day, the Daily Luxury Digest is your essential news source for the latest developments in the luxury sector both in the UK and around the world.

Thank you! You have been subscribed to the Daily Digest