Thursday 31st January 20198.30am – 11amClaridge's, Brook Street, Mayfair, London W1K 4HRBrands are becoming more and more aware that the customer is the most powerful advocate of their brand. This breakfast will explore the shift from the influencer to the individual and provide members with new insights on the state of social marketing. With legislative changes to regulate the influencer market, and questions of authenticity, the digitalisation of word of mouth is the next step solution.Following a presentation by Bonnie Takhar, CEO & Founder of LetsBab, there will be a discussion panel featuring panellists from Digitas, a global marketing and technology agency and LetsBab brand and charity partners. Please note there is a limited capacity and places will be allocated on a first-come first-served basis.
