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non-members available now
Monday 29th April
at The Londoner
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Insights Breakfast | The Digitalisation of Word of Mouth

Insights Breakfast | The Digitalisation of Word of Mouth

Brands are becoming more and more aware that the customer is the most powerful advocate of their brand. This breakfast will explore the shift from the influencer to the individual and provide members with new insights on the state of social marketing.
31st Jan 2019
Thursday 31st January 2019 8.30am – 11am Claridge's, Brook Street, Mayfair, London W1K 4HR Brands are becoming more and more aware that the customer is the most powerful advocate of their brand. This breakfast will explore the shift from the influencer to the individual and provide members with new insights on the state of social marketing. With legislative changes to regulate the influencer market, and questions of authenticity, the digitalisation of word of mouth is the next step solution. Following a presentation by Bonnie Takhar, CEO & Founder of LetsBab, there will be a discussion panel featuring panellists from Digitas, a global marketing and technology agency and LetsBab brand and charity partners.  Please note there is a limited capacity and places will be allocated on a first-come first-served basis.