Walpole members are invited to join leading media and marketing services agency and Walpole Corporate Sponsor Publicitas for a member workshop and networking event focusing on content marketing. Tuesday 31st January 2016 2pm – 5pm The London EDITION, 10 Berners Street, London W1T 3NP This half-day seminar followed by networking drinks is intended for senior marketers looking for a global perspective on the subject and real-world examples of best practice from specialists in the subject. 2pm – Arrival and refreshments 2.30pm – Presentation and panel discussion 5pm – Drinks, nibbles and networking Please note, this event is strictly invitation only Global marketing managers are in agreement that content marketing is becoming an increasingly important part of the marketing mix. The industry is estimated to be worth US$30 billion, with accelerating double-digit growth potential through to 2020 forecast. But the field of content marketing is broad and definitions are often hard to pin down. Successful content marketing programmes bring together many disciplines, including content generation, native advertising and content distribution through multiple channels such as social media and PR, in addition to paid media campaigns.
