Charlotte Keesing

Director of Corporate Affairs and International
Walpole

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with Chief Executive Officer, Helen Brocklebank, across numerous business activities. Most recently Charlotte has worked to develop Walpole’s corporate affairs strategy and government relationships, international activities including the US Trade & Media Delegations to New York, and the new Future Talent programme focused on engaging luxury brands with schools

Speaker Events

LMH Luxury Insider Event - The Importance of Content Driven Marketing

23rd Feb 2022
10:30 - 12:00
LMH is delighted to invite Walpole members to their Luxury Insider event 2022 in collaboration with Walpole and Rosewood London. A panel of leading industry experts will be exploring the importance of content driven marketing and the need for a blended approach to luxury marketing moving forward.

Walpole Future of British Luxury Summit 2021

6th Sep 2021
09:00 - 17:00
Join the opinion leaders and rising stars defining the future of British luxury at Walpole’s ‘Future of’ Summit, in association with Facebook, ESW and TONG. Open to Walpole members and non-members.

WALPOLE WEBINAR: Packaging - Achieving a Balance Between Luxury and Sustainability

3rd Jun 2021
Walpole's British Luxury Sustainability Manifesto defines the issues that matter most to our sector and stakeholders – circular economy innovation, environmental stewardship, supply chain excellence and workplace equality – and our 12 aspirations are designed to establish a pathway for future sustainability success. Importantly, they help member businesses fulfil the 2030 UN Sustainable Development Goals, becoming part of the broader, global push for a fairer, more sustainable world.

WALPOLE WEBINAR: Pioneers Leading the Reuse, Resale and Rental Revolution

6th May 2021
At Walpole, our aim is for the UK to become the leader in sustainable luxury.

WALPOLE WEBINAR: Retail Re - Opening

29th Apr 2021
Monday April 12th saw retail brands open their doors for the first time in many months. Join us for on 29th April for a Walpole Webinar which will take a look at how brands and retailers have managed this reopening: the response from customers; outlook for the coming months; and the innovation in terms of customer experience and selling ceremony.

WALPOLE WEBINAR: Unlocking the Luxury Traveller in 2021 – the Outlook for Travel & Hospitality

22nd Apr 2021
As the UK finally begins the process of re-opening with outdoor hospitality in mid-April, ahead of a full re-opening in mid-May, we talk to leaders in the travel industry about their outlook for hospitality and travel sector, both here in the UK and globally.

WALPOLE WEBINAR: Luxury in the GCC - What’s Next for the Middle East Post - Covid

31st Mar 2021
Like everywhere in the world, the GCC – the United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain – has been critically affected by the pandemic, with the twin shocks of Covid-19 and the fall in oil prices and demand plunging the region into a deeper economic recession than the rest of the world.

WALPOLE ROUNDTABLE: Sustainability in the Luxury Industry, a Deeper Dive

26th Mar 2021
Following on from Thursday’s Sustainability Report launch and webinar discussions, Walpole members are invited to join us for a roundtable deeper dive discussion on the key insights and issues across industry, within British luxury. This will be an interactive session – questions and conversation is encouraged, but you are also welcome to simply listen in. No matter what stage of your sustainability strategy you are in, this conversation will be incredibly useful to all

WALPOLE WEBINAR: Sustainability Report Launch – Insights from the British Luxury Sector

25th Mar 2021
In 2020, we launched the Walpole British Luxury Sustainability Manifesto: an ambitious and comprehensive aim to support the British luxury sector in lowering carbon emissions, reducing environmental impacts, and ensuring more sustainable future growth. Since launch, 70 Walpole members have joined founding signatories Burberry, Mulberry, dunhill, Johnstons of Elgin, The Savoy and Chivas Brothers in support of the manifesto – all of whom share an ambition to make the UK’s luxury sector the most sustainable in the world.

SKILLS SESSION: Renaissance Ready Leadership - How to Prepare Your People & Culture to Embrace a New

19th Mar 2021
‘Post Pandemic’ 2021 will undoubtedly be a time of transition as the luxury sector takes full advantage of the incredible digital gains of the past year, and truly capitalises on the opportunities for the ‘great reset’ that lie ahead.

WALPOLE WEBINAR: Post - Brexit Impact on E - Commerce & International Trade

18th Mar 2021
Walpole and New West End Company invite you to a webinar looking at post-Brexit structural changes to EU regulations and its impact on e-commerce, international trade and deliveries.

WALPOLE WEBINAR: The Art of Direct Mail in Engaging the Luxury Consumer

25th Feb 2021
The past 10 months have seen luxury brands take a 10-year leap in terms of their digital strategies – but what impact is this having on customers? Can brands still effectively share their stories and communicate their core values in this over-saturated virtual space?

WALPOLE WEBINAR: Negotiating for the Modern World, Across Borders and Barriers

11th Feb 2021
With Covid shrinking our physical world, shuttering our businesses and sending our people home – and Brexit altering the open borders we have come to rely on – the importance of negotiation (with everyone from overseas suppliers and banks to landlords and bosses) to manage and overcome these two global challenges has never been so visible.

SKILLS SESSION: Budgeting your Paid Media Spend to Reach HNWIs with VERB

5th Feb 2021
The affluent consumer is one of the hardest to reach due to their value of privacy as well as the barriers to financial targeting. VERB Brands has expertise in budgeting digital marketing based on reaching this consumer base, with their work catering to the luxury sector.

SKILLS SESSION: Digital Campaign Strategy for HNWIs with VERB

5th Feb 2021
VERB is a digital marketing agency specialising in reaching affluent and aspirational audiences of luxury and premium brands.

WALPOLE WEBINAR: State of Luxe - Reaching and Engaging with the Next Luxury Consumers

4th Feb 2021
How does the affluent consumer value luxury? What do they want to see from luxury brands? What are the drivers to purchase?

WALPOLE WEBINAR: Are HENRYs taking a new approach to luxury? Is Covid-19 changing attitudes?

21st Jan 2021
A common perception is that the next generation of consumers have a very different perception to luxury - but is this true?

WALPOLE WEBINAR: BREXIT Update with KPMG and the CBI

13th Jan 2021
After months of uncertainty over the shape of a future Brexit deal or the alarming prospect of no deal at all, a final agreement between the UK Government and the European Union was announced on Christmas Eve.

WEBINAR 20: An Update on the Tax Free Shopping Situation

26th Nov 2020
HMT announced in September this year that the VAT RES (tax-free shopping) scheme will end on 31 December, as the UK exits the European Union. In this session our panelists give their analysis of the impacts to UK business and Chancellor’s response so far to calls from the retail, hospitality, airline and manufacturing sectors to overturn this decision.

WEBINAR 19: Consumers and the New Reality with KPMG

19th Nov 2020
In this session we take a look at the rise of the Chinese and ASEAN consumers along with the impact of digital technology and innovation.

WEBINAR 18: The Luxury Industry’s Route to Recovery with McKinsey

5th Nov 2020
Before Covid-19 hit, the luxury sector was in rude health but 2020 was the year in which everything changed.

WEBINAR 17: US Election & Trade Tariffs

22nd Oct 2020
In a 'usual' year, Walpole and 20 of Britain's best-known luxury brands would this week be swapping London for New York City as we embark on our annual US Trade Mission.

MEMBER INSIGHTS: Partnerships with Purpose with the NSPCC

15th Oct 2020
According to the conscious consumer spending index 2020, the covid-19 pandemic has led to a surge of socially responsible behaviours, showing that buying from brands with purpose is rising in importance for customers.