Charlotte Keesing

Director
Walpole

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities. 

Most recently Charlotte has worked to develop Walpole’s corporate affairs strategy and government relationships, international activities including the US Trade & Media Delegations to New York, and the new Future Talent programme focused on engaging luxury brands with schools. She has established a programme of research, including the luxury sector’s first UK luxury economic impact study. Over her 13 years at Walpole, Charlotte has worked across the development of events and networking activities, communications and membership engagement to create an active community of British luxury brands. Charlotte was instrumental in the early development and launch of three highly successful mentorship programmes, including Brands of Tomorrow, CRAFTED and the partnership with London Business School.

Speaker Events

Walpole Future of British Luxury Summit 2021

6th Sep 2021
09:00 - 17:00

Early bird member tickets are priced from £350 + VAT & fees.

Early bird non member tickets are priced from £600 + VAT & fees.

WALPOLE MEMBERS CLICK HERE TO REQUEST ACCESS CODE FOR MEMBER RATE TICKETS, or email [email protected].

Ticket numbers strictly limited due to Covid safety - BOOK NOW to guarantee your place & to take advantage of early bird pricing.

Join the opinion leaders and rising stars defining the future of British luxury at Walpole’s ‘Future of British Luxury Summit’, in association with Facebook, ESW and TONG. Open to Walpole members and non-members.

Luxury is set for its biggest ever bounce back - according to analysts, by 2025, the global luxury market could reach €370B, an increase of €150B in 2020. But how can British luxury brands take advantage of that potential? Who will be the winners and the losers? And what lessons have been learned after 18 months of the pandemic?

With unique insights, exclusive analysis and cutting-edge research as well as compelling speakers, keynotes and panelists, the Walpole Future of British Luxury Summit is back.

This event will be held at The Londoner Hotel. Please note: all safety precautions will be taken to ensure all spaces are Covid-safe. You can find more information on The Edwardian Hotels' Operating Procedures for a Safe Future here.

This year’s speakers so far:

 With more to be announced.

Topics include:

  • Leadership
  • New business models
  • Customer insight and engagement
  • Sustainability and diversity
  • The importance of cultural connection
  • The evolution of retail and the outlook for global travel

Join the business leaders and rising stars defining the future of British luxury by registering for the Walpole Summit now. 

 

WALPOLE WEBINAR: Packaging - Achieving a Balance Between Luxury and Sustainability

3rd Jun 2021

Walpole's British Luxury Sustainability Manifesto defines the issues that matter most to our sector and stakeholders – circular economy innovation, environmental stewardship, supply chain excellence and workplace equality – and our 12 aspirations are designed to establish a pathway for future sustainability success. Importantly, they help member businesses fulfil the 2030 UN Sustainable Development Goals, becoming part of the broader, global push for a fairer, more sustainable world.

As the global population increases, intensifying pressure on our climate and scarce natural resources, it’s more important than ever that businesses transition from a linear ‘take-make-waste’ model to a circular, regenerative economy. In this new reality, products are designed from the outset with reuse or recycling in mind, with waste materials becoming ‘nutrients’ for new products and packaging or returned safely to the environment.

In this Sustainability Session, we discuss how packaging remains a prominent consideration for all luxury sectors, and a key concern for consumers, with 79% stating they consider it to be an important issue, according to McKinsey. Considerable challenges exist in improving the recyclability of inbound packaging from a diversity of suppliers. Meanwhile, sustainable, recycled and recyclable solutions for outbound packaging must still offer adequate protection for products and respond to consumers’ desire for luxury and exclusivity.

View the event summary here. 

WALPOLE WEBINAR: Pioneers Leading the Reuse, Resale and Rental Revolution

6th May 2021

At Walpole, our aim is for the UK to become the leader in sustainable luxury. It is an ambitious vision and we will support our community of 270 member businesses by helping them share the benefit of their passion, knowledge and expertise with each other, and by galvanising and facilitating collective action. Working with McKinsey & Company throughout 2019, conducting extensive consultation with industry experts, we developed our Sustainability Manifesto and strategy. The British Luxury Sustainability Manifesto defines the issues that matter most to our sector and stakeholders – circular economy innovation, environmental stewardship, supply chain excellence and workplace equality – and our 12 aspirations are designed to establish a pathway for future sustainability success. Importantly, they help member businesses fulfil the 2030 UN Sustainable Development Goals, becoming part of the broader, global push for a fairer, more sustainable world.

In this Sustainability Session, we discuss the first of our Manifesto principles – leading the transition towards a circular economy – with three Walpole Brands of Tomorrow, past and present, who are already leading the way in the reuse, resale and rental markets; Sacha Newall, Founder of My Wardrobe HQ, Kresse Wesling, Founder of Elvis & Kresse; and Emily John, Co-Founder of The Restory. We will also be joined by McKinsey's Corinne Sawers.

 


 

WALPOLE WEBINAR: Retail Re - Opening

29th Apr 2021

Monday April 12th saw retail brands open their doors for the first time in many months. Join us for on 29th April for a Walpole Webinar which will take a look at how brands and retailers have managed this reopening: the response from customers; outlook for the coming months; and the innovation in terms of customer experience and selling ceremony.

Panelists include Harrods' Managing Director Michael Ward; Anne Marie Verdin Mulot, Director of Digital Marketing & Communications at Value Retail (Bicester Village); Spring Studios' Insights Director Sally-Anne Limb and Walpole's Charlotte Keesing who will discuss what will be key to building customer confidence in bricks and mortar retail; what customers want from their shopping experiences now; and how the impact of months of pent-up demand on the UK's luxury retailers.

WALPOLE WEBINAR: Unlocking the Luxury Traveller in 2021 – the Outlook for Travel & Hospitality

22nd Apr 2021

As the UK finally begins the process of re-opening with outdoor hospitality in mid-April, ahead of a full re-opening in mid-May, we talk to leaders in the travel industry about their outlook for hospitality and travel sector, both here in the UK and globally. In this session they will be sharing insights on the high-end traveller and how to engage them, the new trends emerging, and the critical factors to ensure successful re-openings.

 


 

WALPOLE WEBINAR: Luxury in the GCC - What’s Next for the Middle East Post - Covid

31st Mar 2021

Like everywhere in the world, the GCC – the United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain – has been critically affected by the pandemic, with the twin shocks of Covid-19 and the fall in oil prices and demand plunging the region into a deeper economic recession than the rest of the world. However, it has also seen a quicker recovery than elsewhere, and the crisis has pushed the GCC countries to accelerate reforms: from peace agreements to tourism strategies, resulting in new social dynamics across the region. As a major market for British luxury brands, Walpole has once again partnered with the Chalhoub Group– the leading partner for luxury across the Middle East – for our annual insight into the luxury market, its customers and the trends that will shape the future outlook.

Join Walpole, Ludivine Labussière, Head of Strategy, Chalhoub Group and Ian Grice, Director of Harrods Private Shopping on the 31st March at 10am BST / 2pm GST as we seek to discover how the crisis and these evolving social dynamics are impacting upon luxury in the region, from new shopping habits and attitudes towards luxury – including an emphasis on local brands and digitisation of luxury – to ‘post-pandemic’ local travel and tourism, and what the future holds for the sector in a market which is undergoing significant transformation.

WALPOLE ROUNDTABLE: Sustainability in the Luxury Industry, a Deeper Dive

26th Mar 2021

Following on from Thursday’s Sustainability Report launch and webinar discussions, Walpolemembers are invited to join us for a roundtable deeper dive discussion on the key insights andissues across industry, within British luxury. This will be an interactive session–questions andconversation is encouraged, but you are also welcome to simply listen in. No matter what stageof your sustainability strategy you are in, this conversation will be incredibly useful to all. 

WALPOLE WEBINAR: Sustainability Report Launch – Insights from the British Luxury Sector

25th Mar 2021

In 2020, we launched the Walpole British Luxury Sustainability Manifesto: an ambitious and comprehensive aim to support the British luxury sector in lowering carbon emissions, reducing environmental impacts, and ensuring more sustainable future growth. Since launch, 70 Walpole members have joined founding signatories Burberry, Mulberry, dunhill, Johnstons of Elgin, The Savoy and Chivas Brothers in support of the manifesto – all of whom share an ambition to make the UK’s luxury sector the most sustainable in the world.

A central pillar of the British Luxury Sustainability Manifesto was to create category-specific Working Groups, bringing together the sustainability leads across the Walpole membership with a goal to enable collaboration, share experience and best practice, combine resources and align on areas of joint action with the mission of accelerating the pace of change towards a more sustainable future for luxury in the UK.

We are now delighted to share the key insights gained from these Working Groups through the launch of our Sustainability Report, which we will discuss in this webinar with our panel of speakers: Anna Bartle, Estee Lauder Group; Charlotte O'Sullivan, Mulberry; and Sam Dent, House of Hackney. Join us as we revisit the four pillars in the Walpole Manifesto, and how brands are working towards achieving their goals, one step at a time.

SKILLS SESSION: Renaissance Ready Leadership - How to Prepare Your People & Culture to Embrace a New

19th Mar 2021

‘Post Pandemic’ 2021 will undoubtedly be a time of transition as the luxury sector takes full advantage of the incredible digital gains of the past year, and truly capitalises on the opportunities for the ‘great reset’ that lie ahead. Many commentators predict that we will see a revival of ‘the roaring 20s’: a decade of growth, transformation and fresh opportunity – a renaissance of not just arts and culture, but for businesses and their people.

But how do you prepare for this upcoming ‘renaissance’? What skills do leaders need? What will the future of work look like? And how do you empower your teams to create a mindset and culture to embrace this new world of opportunity?

Join Dr. Brennan Jacoby, the philosopher and founder of Philosophy at Work and Ian Hardie, VP Learning & Development at Sephora, for an exploration of practical and positive best practice as they share insights gleaned from the last 12-months, and shed light on what businesses can do to help position their people and culture to be ready for what comes next. This session is for members only and will be in a workshop format, so you will have the opportunity to ask questions direct to the panel as part of the Q&A.

WALPOLE WEBINAR: Post - Brexit Impact on E - Commerce & International Trade

18th Mar 2021

Walpole and New West End Company invite you to a webinar looking at post-Brexit structural changes to EU regulations and its impact on e-commerce, international trade and deliveries.

With a panel discussion lead by Walpole's Charlotte Keesing, we will be joined by Jane Curran, Partner - Indirect Taxes, Deloitte UK, William Bain, Policy Advisor- Europe and International at British Retail Consortium and Katie Thomas, Associate Director – Bond Street & Mayfair at New West End Company who will be discussing the current challenges in a Post-Brexit Britain, and will be answering audience questions on issues such as e-commerce and structural deal elements as well as opportunities in a post-Tax Free world of Shop & Ship.

 


 

WALPOLE WEBINAR: The Art of Direct Mail in Engaging the Luxury Consumer

25th Feb 2021

The past 10 months have seen luxury brands take a 10-year leap in terms of their digital strategies – but what impact is this having on customers? Can brands still effectively share their stories and communicate their core values in this over-saturated virtual space?

In response, many brands are now turning to more traditional techniques to grab (and keep) customers’ attention, with print collateral – particularly direct mail – chief among these.

Print has always been a real strength for luxury brands – the fact that customers can hold the communication in their hands: feel it, store it, and come back to it, gives print a level of credibility and believability that other channels can’t achieve. Furthermore, direct mail’s effectiveness at capturing consumer’s attention and driving them to purchase is compelling – with research showing that 92% of direct mail is opened, and 48% of UK adults take action after receiving direct mail. (Compare these stats to the open rates of your last digital mail out, for example.)

To find out more, join Walpole partner Pureprint Group, and JICMail who will present new research on direct mail and its effectiveness, including insights into how the changing environment and events of 2020-1 have influenced consumer behaviour.

The webinar will also provide valuable insights in to how to engage your customers through direct mail, and we'll hear from brands who will discuss how print and direct mail has worked for them - speakers to be announced.

 


 

WALPOLE WEBINAR: Negotiating for the Modern World, Across Borders and Barriers

11th Feb 2021

With Covid shrinking our physical world, shuttering our businesses and sending our people home – and Brexit altering the open borders we have come to rely on – the importance of negotiation (with everyone from overseas suppliers and banks to landlords and bosses) to manage and overcome these two global challenges has never been so visible.

Good negotiation contributes significantly to business success, helping you build better relationships and deliver lasting, quality solutions while avoiding future problems and conflicts. But how do you ensure your negotiation behaviour results in these outcomes for your brand?

And from a personal perspective, how does working from home impact on your relationship with co-workers and bosses? How are you able to negotiate salary increases or promotions for you and your team with far less ‘face time’ with the decision makers?

Join us as we speak to experts, Mark Grice and Steph Green from Total Negotiation, and Walpole member, Tracey Greaves from Goodwood, as we discuss negotiating in these unusual times.

Following on from this session, Walpole and Total Negotiation will be offering a schedule of negotiation support: workshop sessions and webinars focused on tips and advice to negotiate the ongoing challenges of 2020 into 2021. These sessions will include:

• Women in business – how to manage and succeed • Negotiating across borders while respecting cultural differences • Preparing your commercial teams to progress from aggressive negotiating into creating sustainable, long-term agreements • Rent negotiations – how to be brilliantly prepared

Look out for further details on these sessions on the Daily Digest.

SKILLS SESSION: Budgeting your Paid Media Spend to Reach HNWIs with VERB

5th Feb 2021

The affluent consumer is one of the hardest to reach due to their value of privacy as well as the barriers to financial targeting. VERB Brands has expertise in budgeting digital marketing based on reaching this consumer base, with their work catering to the luxury sector. Hear from Liam, Account Director, and Oliver, Senior Account Manager of the Paid Media team, as they look at how to budget your paid media spend effectively in order to reach and engage the affluent consumer.

This session looks at the different paid media platforms, from paid social, to paid search, right through to programmatic and digital media buying. Liam will touch on campaign objectives, sector, and targeting considerations when budgeting paid media spend.

This event is for Walpole members only and will be an interactive session, in a workshop format, so attendees will be able to ask questions throughout.

PLEASE NOTE: This event is now fully booked and any further rsvps or registrations won't be accepted.

 


 

SKILLS SESSION: Digital Campaign Strategy for HNWIs with VERB

5th Feb 2021

VERB is a digital marketing agency specialising in reaching affluent and aspirational audiences of luxury and premium brands. Hear from Emma Searle, the Head of Digital and Client Services Director, Ben Lilly, on how to build a strategy for a digital campaign with the aim to reach affluent and aspirational audiences. The session will look at practical strategy, with best practice across owned, and paid channels specifically.

This session is for Walpole members only and will be interactive, in a workshop format, so attendees will be able to ask questions throughout.

PLEASE NOTE: This event is now fully booked and any further rsvps or registrations won't be accepted.

WALPOLE WEBINAR: State of Luxe - Reaching and Engaging with the Next Luxury Consumers

4th Feb 2021

How does the affluent consumer value luxury? What do they want to see from luxury brands? What are the drivers to purchase? VERB Brands, answers these questions as they present the findings from their affluent consumer survey, in partnership with Global Web Index, which identify three luxury tribes. The research highlights how to reach and engage with each of these archetypes on their terms.

Joining VERB for a discussion after the presentation will be Ellie Leighton, Global Head of Marketing at Quintessentially, and Stephanie Foxley, Digital Marketing Manager at Garrard, who will discuss the shift of the affluent consumer and how the brands are approaching the challenge of adapting to cater to new behaviours.

WALPOLE WEBINAR: Are HENRYs taking a new approach to luxury? Is Covid-19 changing attitudes?

21st Jan 2021

A common perception is that the next generation of consumers have a very different perception to luxury - but is this true?

To help understand this, The Economist Group conducted two surveys (pre/mid-covid) to better understand the changing landscape of luxury consumption amongst high net worth individuals (HNWIs) and the high earning, not rich yet (HENRYs).

Join Walpole and Jamie Credland from The Economist as we take a look at these research findings. We will then be joined by Kiran Haslam, CMO of Princess Yachts and Paul Condron, Brand Director of The Macallan, to discuss how they communicate to their consumers in the ever-changing landscape of luxury consumption.

WALPOLE WEBINAR: BREXIT Update with KPMG and the CBI

13th Jan 2021

After months of uncertainty over the shape of a future Brexit deal or the alarming prospect of no deal at all, a final agreement between the UK Government and the European Union was announced on Christmas Eve. Walpole takes a look at what this new deal means for British luxury, how businesses are preparing for the months ahead and responding to this new era and establishing new relationships with existing trading partners.

Join us to hear from Russell Antrim, Head of EU Negotiations at the CBI; Iain Prince, Associate Partner, Operational Transformation and Supply Chain at KPMG, Lorenzo Rossetti, Director KPMG UK Trade & Customs Practice at KPMG, moderated by Charlotte Keesing, Walpole’s Director of Corporate and International Affairs.

Please find the KPMG Deal Impact Assessment Presentation available in the Media section on this page.

WEBINAR 20: An Update on the Tax Free Shopping Situation

26th Nov 2020

HMT announced in September this year that the VAT RES (tax-free shopping) scheme will end on 31 December, as the UK exits the European Union. In this session our panelists give their analysis of the impacts to UK business and Chancellor’s response so far to calls from the retail, hospitality, airline and manufacturing sectors to overturn this decision. They will give an overview of the impacts on their particular sectors or brand; reflect on the long-term consequences for Global Britain – including its competitiveness, reputation around the world, retail environment of the future; and – most crucially - the impact of removing the scheme on jobs and visitor numbers.

WEBINAR 19: Consumers and the New Reality with KPMG

19th Nov 2020

In this session we take a look at the rise of the Chinese and ASEAN consumers along with the impact of digital technology and innovation. In the last few months, the KPMG team has been looking at the changing behaviours of 70,000 consumers across 12 geographies, and have some interesting feedback to share with attendees.

 


 

WEBINAR 18: The Luxury Industry’s Route to Recovery with McKinsey

5th Nov 2020

Before Covid-19 hit, the luxury sector was in rude health but 2020 was the year in which everything changed. Since McKinsey's last webinar in August, both the virus and the industry recovery have continued to evolve, and a second wave of restrictions and lockdowns has hit the world, especially in the Western part. The updated McKinsey Fashion & Luxury Scenarios for recovery show that the curves differ significantly for China, the US and Europe, and are highly influenced by travel evolution. In China, luxury has already recovered and is now driving the full market recovery to Q4. There are several key trends shaping up the next normal in the luxury industry, from shifts in customer loyalty and end of seasons, to shakeouts in both channels and brands.

In this session, join McKinsey experts who will discuss the updated recovery scenarios for luxury, what it means for luxury brands and how they should best prepare for a 2021 with diminished demand, but opportunities for those who take control.

WEBINAR 17: US Election & Trade Tariffs

22nd Oct 2020

In a 'usual' year, Walpole and 20 of Britain's best-known luxury brands would this week be swapping London for New York City as we embark on our annual US Trade Mission. But despite not being physically in the US, the country remains front of the agenda with the 2020 election now less than a month away; the fifth round of US/UK Trade talks this week; and mounting trade tensions around the taxation of digital businesses - plus the fall out on our members of the big aircrafts trade war.

To help navigate this increasingly complex market, join Walpole, Hanover Communications, The Economist and BritishAmerican Business, as we discuss the latest insights into the election campaigns; the impact of a Trump or Biden Presidency on the UK/US trade talks and future deal - and what this might mean for our luxury goods markets; as well the latest developments and impact of the Boeing/Airbus Trade Dispute and the Digital Services Tax.

This webinar is free to members and cost £20 for non-members.

MEMBER INSIGHTS: Partnerships with Purpose with the NSPCC

15th Oct 2020

According to the conscious consumer spending index 2020, the covid-19 pandemic has led to a surge of socially responsible behaviours, showing that buying from brands with purpose is rising in importance for customers. In this session, where we launch our partnership with the NSPCC, we bring together speakers from two Walpole brands, Harrods and Jo Malone London, as well as speakers from the NSPCC, to explore the social and commercial benefits of charitable partnerships and how it makes a difference to front line services at the NSPCC.

All proceeds from any tickets purchased for this session will go to the NSPCC.