For the last seven years Simon Cotton has led cashmere and fine woollens specialist, Johnstons of Elgin, and helped them to deliver the potential of their 223-year history and incredible expertise. He has a burning passion for continuous improvement and innovation, coupled with a commitment to genuine and meaningful work on driving sustainability at every level. Whilst developing ever-closer relationships with the world’s top luxury brands, under his guidance Johnstons has also invested to enable the company’s own brand to carve out its own “slow luxury” niche as the most-loved brand for the very best Scottish cashmere and fine woollens.