JICMAIL provides audience research data for advertising mail to enable the effective pitching, planning and evaluation of mail campaigns. JICMAIL tells you what consumers do when they receive mail. With over 30 years in the print and mail industry, Tara has a wealth of knowledge on the success of direct mail within the marketing mix from the research JICMAIL have undertaken and from her previous experience working in print with agencies and brands. Tara helps users and subscribers of JICMAIL to access the data including sharing, promoting and encouraging the use of JICMAIL in the industry, as well as mail in general outside the industry.