Forged in the supernovae of stars, silver has an illuminating, other-worldly quality that sits comfortably with its scientifically backed benefits for skin health. It’s this natural wonder and poetry, found within the biochemistry of creation, which inspired Founder, Joy Isaacs. Awakening one morning from a dream about the healing power of silver, Joy felt energised by a vision which led to establishing the ARgENTUM brand in 2012.

The dream left a deep impression, and a serendipitous conversation brought an introduction to dermo-cosmetic scientist, Dr Gilbert Mouzin. Intrigued, Dr Mouzin researched and formulated what is now the brand’s patented fusion of Silver Hydrosol & DNA HP. 

ARgENTUM launched on the merit of just one incredibly effective, multitasking hero product alone, la potion infinie. A day and night cream of immense natural intelligence, la potion infinie’s dermo-cosmetic formulation is backed by clinical trials and has an ISO calculation of 99.2% from natural origins. Soon, the carefully curated skincare range would expand with the powerful symbiotic combination of Silver Hydrosol & DNA HP at its heart.

From skincare to fragrance, ARgENTUM recently unveiled a range of eaux de parfums lovingly created with master perfumer Delphine Thierry. Seven years in the making, the unique collection brings into being the twelve archetype energies which have been key to the brand’s journey, and which began with signature scent No.0 BECOME.

At 119 Portland Road in London’s Notting Hill, the flagship store invites the customer to enter the whimsical and enchanting world of ARgENTUM. Whether drinking a cup of coffee made from the house blend or receiving a reading with the archetype cards, discovering a new fragrance or sampling the skincare range, customers can immerse themselves in the ARgENTUM ethos of beauty in balance.