The Power List x #BuyOnlineLuxury

Alistair Hughes, Managing Director, Savoir Beds

A 'hero' of the luxury sector, Alistair Hughes, MD of bespoke bed brand Savoir, discusses success and the importance of creating a community to support other brands in today's Power List profile, filmed at Ennismore Sessions House in summer 2019 by Allied Content.
5th Apr 2020
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The Power List x #BuyOnlineLuxury  Alistair Hughes, Managing Director, Savoir Beds

As the Managing Director of one of the industry’s best loved and revered luxury bed manufacturers, Alistair has taken Savoir from strength to strength. With a great vision for the brand, Alistair acquired Savoir from The Savoy over 15 years ago, and has since worked tirelessly to ensure the bespoke bed maker’s survival within the high-end interior design market.


If the current situation is causing the odd sleepless night, Savoir offers the ultimate in comfort and relaxation with their selection of bed linen and mattress toppers - all available to purchase from


Acquaint yourself with the world’s finest bed linens. A marriage of refined materials and impeccable craftsmanship — all expertly cut and sewn in England by master seamstresses and the very artisans who craft linens for the British royal family.

Our story began in The Savoy hotel, an establishment revered for its luxurious creature comforts and legendary services. Savoir linens are a continuation of those standards — envisioned as a nightly decadence.

All sets are hand-crafted from pure, natural materials. Our Egyptian cotton — delicately woven in Italian mills — boasts superior softness and strength. Our Giza 87 — a rare and ultrafine Egyptian cotton grown in a small region on the Nile Delta — is renowned for its long, fine, continuous fibres that enable deliciously high thread counts creating unrivalled softness and smoothness.

Be comforted knowing that every Savoir linen collection is as sublime as the next.

THE DRIFT - 400 Percale

With their matte appearance and cool, crisp feel, our pure cotton percale  sets naturally promote deep, luxurious sleep. They are inherently lightweight and breathable, ensuring your temperature stays regulated and perfectly balanced. Made from the softest cottons, bed linen from The Drift collection only becomes more beautiful with time and use.

Our 400-thread count cotton percale is akin to the bed linen you expect from a luxury hotel. They’ll transform any bedroom into a heightened experience.

THE VISION – Trellis

Exclusively developed for Savoir, our Italian jacquard features our  trademark Trellis ticking, imagined over a century ago by Lady D’Oyly Carte.

For a smoother feel and brighter white, this range is specially yarn-dyed.  It is then woven on an extra-wide loom in Italy’s oldest mill, resulting in a single, diaphanous linen without joints or seams. Finally it is brought to England  to be expertly hand cut one piece at a time then sewn and embroidered  by master seamstresses. With a gentle drape, its subtle lustre catches the  light each time it falls, showcasing those signature Trellis markings.

THE DREAM - 650 sateen

Unapologetically glamorous, our pure cotton sateen collection The Dream has a pearlescent lustre that feels like silk against the skin. Only the longest, finest cotton fibres are used for this range. And once selected, those fibres are then mercerised — a technique that creates softer bedding with a signature sheen. Because of their strength and quality, they will always retain their inherent glow, shimmering at even the smallest hint of candlelight.


The ultimate comfort layer on your Savoir bed. Designed to minimise pressure points, regulate temperature and elevate your feet for improved circulation and sleep quality.

Sleep + The Immune System – We recently published content on our website which highlights sleep as the natural immune booster along with some useful tips, read it here.


Plump with the world’s finest materials, the HCa Topper gives you the feeling of floating, weightless. This sumptuous topper features lavish layers of horse tail, lambs wool and pure cashmere enveloped in  high-tech cotton.


Sink into a topper of long, loose, hand-teased horse tail wrapped in soft lambs wool and our trademark Trellis ticking. The original Savoir topper, it is filled to slightly raise your feet, boosting circulation, and with it quality of sleep.

Special offers

Enjoy 10 % off and complimentary shipping with the code SAVOIR10. Please note, the code is not redeemable on Topper purchases.