Brands of Tomorrow | The Class of 2020 revealed

Walpole, in association with Mishcon de Reya and moneycorp, introduce the next generation of luxury businesses selected as the Brands of Tomorrow Class of 2020.

Revealed at a party at Ennismore Sessions House on 27th February by Brands of Tomorrow’s new Chairman Balthazar Fabricius, Walpole CEO Helen Brocklebank and Mishcon de Reya’s Lewis Cohen, Walpole is delighted to announce that the Class of 2020 are:

Sustainable jewellery London Based Apothecary Luxury Scottish Textiles
Premium English Knitwear Tailored Womenswear Ladder-Resistant Tights
Made to measure furniture Children’s Clothing Boutique At-Home Beauty Booking Service
High Performance Outerwear Wine Producer from Kent Luxury Travel Magazine

 Walpole launched its flagship Brands of Tomorrow programme in 2007 with the vision to secure the long-term growth of the UK’s luxury sector by building a pipeline of next-generation brands. Now, more than 110 brands have completed the development programme and many that have participated have not only grown significantly, but also found international success – Orlebar Brown, Bremont, Nyetimber, Emilia Wickstead, Miller Harris, Astley Clarke, amongst others.

During the 12-month programme the selected brands attend a series of practical workshops on key business development topics, are paired with a mentor or mentors who are senior leadership figures from across the luxury sector. The brands are also given access to Walpole’s established membership of over 270 of Britain’s most prestigious luxury businesses and cultural institutions. Programme partner Mishcon de Reya also provides each of the brands with a legal mentor.

Helen Brocklebank, Walpole CEO commented: “British luxury has always been driven by its creative entrepreneurs and founders, and Walpole’s Brands of Tomorrow is designed to help give early stage luxury brands the best chance of success as they build their growth. A very warm welcome to Balthazar and Chris, each of whom bring extensive experience and expertise to the programme, and huge thanks to Mishcon de Reya for their continued support of Brands of Tomorrow and moneycorp who have joined us as a new partner.”

Balthazar Fabricius, Chairman, Brands of Tomorrow added: “Starting a business is hard, producing goods and services of quality is even harder. Passion, vision, energy and daring to risk are some of the rare commodities that fuel this epic endeavour. Along with Helen and Deputy Chair Chris, I am incredibly excited to begin the 12-month programme of advice, insights, contacts and unemotional objectivity to give the 2020 brands possible odds for long term success.”

Brands of Tomorrow is one of the UK’s most successful early stage business incubator programmes and nearly 95% of the brands who’ve completed the programme since its inception are still trading. Since 2007:

The combined total revenue of Brands of Tomorrow is around £300 MILLION

Brands now average 23 employees each with a TOTAL WORKFORCE OF NEARLY 1300

Brands who have completed the programme have seen a THREE-FOLD INCREASE IN TOTAL REVENUE

Please click here to read more: Brands of Tomorrow 2020


Anabela Chan is a London-based award-winning fine jewellery brand, the first of its kind to champion laboratory-grown gemstones paired with high-jewellery designs, artisanal craftsmanship, and an ethical sustainability focus. This year, Beyoncé, Rihanna, Lady Gaga, Anne Hathaway and Taylor Swift amongst other global superstars have graced red-carpet events wearing her enchanting, statement pieces. With awards from Vogue Talents, The British Goldsmiths’ Craft and Design Council, the FT How To Spend It named her London boutique one of the city’s best kept secrets. Strictly discovered through word of mouth, her unique jewels are presented at some of the most exclusive boutiques in the world.


Anatomē is a London apothecary driven by the simple belief that nutritional and emotional balance is the pathway to a healthy and fulfilling life. Founded by Brendan Murdock, he and his team have created a collection of organic skincare, essential oils and dietary supplements. Unique ‘Live your way+’ nutrition and sleep appointments are also available both in the store. Anatomē products are available online and alongside select partners that include NET-A-PORTER and MR PORTER.  As a brand Anatomē aim to empower you to live your life to the fullest.


Araminta Campbell’s eponymous label specialises in creating exceptional textiles expressing Scotland’s natural beauty and weaving heritage. Taking inspiration from the landscape, every one-of-a-kind piece making up her Signature collection is handwoven from the finest undyed British alpaca by skilled weavers in her Edinburgh studio. Araminta’s bespoke textile design service offers many possibilities; from unique handwoven pieces to the creation of heritage tweed and tartans. Working with her in-house weavers and partner Scottish mills, Araminta has created bespoke designs for both private and commercial clients across the world.


Country of Origin is a modern knitwear brand founded in 2014 by Ben Taylor and Alice Liptrot. Everything is manufactured in-house at a new purpose-built factory in Wigston, Leicestershire. With an emphasis on strong colour palettes and high-quality yarns, Country of Origin supply the perfect array of knitwear for modern living.


The world is better when women succeed. Dai delivers the comfort-empowered confidence. Dai are tailored performance wear for women who mean business. They are at the intersection of innovative fabrics, elegant tailoring and minimal, functional design. Launched as an omnichannel, direct-to-consumer brand, Dai brings luxury European craftsmanship to the contemporary womenswear market. Beyond products, Dai are committed to sustainability and social impact that empowers women.


Inspired by strong, bold women – hedonistic heroines – Hēdoïne was founded by Alex Tymann and Anna Rauch to craft fashion essentials for women with uncompromising lifestyles. Their vision is to transform everyday wardrobe staples into timeless luxury experiences. Hēdoïne is best known for creating the world’s first ladder-resistant seamless tights; fusing innovation, functionality and elegant design. The brand’s ambition for operational excellence focuses on ethical and sustainable production, as well as developing new materials in cooperation with a textile engineering leader. By combining strong values, wit and dark humour, Hēdoïne has captured a fast-growing global community, which elevates and celebrates ‘Hēdoïnes’.


‘Always out of the ordinary’ is the principle that guides Matthew Cox, whether designing his made to measure furniture collection, or finding and curating rare antiques. As an antique dealer, Matthew understands what makes furniture stand the test of time – as a designer, he distils this knowledge into every piece he makes, ensuring it serves its purpose today, yet is adaptable enough to fit a different role in the future. Cox enjoys a considered making process, paring back designs to make them economical, and favouring natural, sustainable materials that become more beautiful with time and use. All designs are handmade in England.


Launched in 2013 by Pepa Gonzalez – Pepa & Co is a London based luxury children’s clothing brand, with a focus on timeless and classic designs that brings back the heritage of traditional British childrenswear. Pepa’s inspiration comes from her large Spanish family and British family in-law. This nostalgic traditional inspiration is evident in her designs, which have even been chosen to dress the little members of the Royal British Family. Since launching, the brand has grown rapidly as a direct to consumer company through their online store and flagship store in Belgravia.


Ruuby is an on-demand beauty bookings platform, offering clients the ability to book a host of luxury beauty treatments to their door. From Nature Bissé facials, to Aromatherapy Associates massages, and everything in between, Ruuby has been granted the mantle of the leading digital beauty concierge service in London. Launched in February 2015 and founded by Venetia Archer, Ruuby now counts over 800 expert beauty professionals on its books. In 2019, Ruuby launched its Black Label membership offering – the ultimate in personalised, luxury beauty and wellness for individuals and corporate partners, both in the UK and internationally.


Shackleton is a modern British brand inspired by the courage and leadership of polar titan Sir Ernest Shackleton a century ago. Shackleton expedition-grade apparel is engineered for extremes, combining world-class high performance with luxury refinement. Driven by exploration and innovation, the brand aims to inspire and equip the new age of pioneers, from record-breaking explorers to ultra-travellers to weekend adventurers. The range of outerwear, knitwear and accessories is designed in London and made in Britain and Italy using the latest breakthrough performance materials and production techniques. Shackleton is a fur-free brand, and all down is RDS-certified.


Ruth and Charles Simpson have made award-winning wines at their stunning, southern French Domaine, for the past 18 years. In 2014 they brought their savoir-faire back to the UK, establishing Simpsons’ Wine Estate in Kent, with an aspiration to create the finest quality Method Traditional English sparkling wine. With 30 hectares of vineyards established on the iconic chalk terroir of the North Downs, the Simpsons saw their first harvest in 2016.  With a strong focus on provenance, Simpsons Wine now produces a highly-acclaimed range of exclusively estate grown still and sparkling wines, including gold-medal-winning Chalklands Classic Cuvee 2016.


SUITCASE is a platform for experiential travellers. Through a quarterly print magazine, website and creative studio, products and events, SUITCASE caters to travellers at every point in their journey, from inspiration through to experience. Rather than repeating underwhelming tourist clichés, SUITCASE embraces the adventurous appetite of the next generation. Drawing on a global network of writers and creatives, the platform spans informative city guides, original photography and inspirational long-form stories. SUITCASE Creative Studio uses expertise in modern storytelling to work with travel and lifestyle brands, positioning them for success via strategy and content production.


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