DREST announces Mary Greenwell as consultant make-up artist
DREST has revealed that the award-winning and industry leading makeup artist, Mary Greenwell, has been brought in to create the game’s entire digital makeup portfolio. Mary, who has on-going collaborations with Chanel, Armani, Sensai and Suqqu and is the makeup artist of choice for celebrity clients Cate Blanchett, Jessica Chastain, Amanda Seyfried and Uma Thurman to name but a few, has collaborated with the platform’s in-house designers to bring inspiring makeup options to an interactive, virtual world.
In DREST, users adopt the role of a fashion stylist and respond to daily photoshoot challenges, creating beautiful visuals working with four key elements: model casting, fashion styling, location setting and, to complete each look, devising the ultimate makeup.
Players can either select the limited edition Fashion Fantasy look designed by Mary for their avatar
or create their own individual red carpet beauty look. Storyboards showcasing the limited edition Fashion Fantasy look designed by Mary Greenwell.
“DREST is unique in that it brings real-life elements into gameplay via luxury fashion brands and their latest products, as well as global locations, and daily creative challenges inspired by real time news – so we wanted to find a way to do the same for beauty,” explains Lucy Yeomans, Creator, Founder & CEO, DREST.
“I am delighted to introduce Mary to the world of DREST . Not only is she one of the world’s most celebrated makeup artists, but she is a true creative and has embraced this opportunity, applying her extraordinary talent and expertise to our virtual world. Our players will be able to experiment and create with the elevated yet simple to use beauty selection that Mary has developed for DREST and also be treated to her compelling video makeup tutorials on our in-game home feed and social channels.”
Later this year DREST will partner with some of the world’s top beauty brands, launching bespoke
and immersive campaigns that allow users to discover and interact with products in a highly creative, virtual space. Rich data tracking engagement, audience behavior and preferences, will be generated and offered to brands – enabling them to make informed strategic decisions.
“I am overjoyed to have collaborated with Lucy and the DREST team – the app is such a brilliant concept, it’s so much fun to be able to switch out eyeliner in a flash, or put more lashes on and change lip color in a heartbeat. This virtual journey has been unforgettable; I love beauty, that’s what I really love in makeup, so I focused on making the end image beautiful – imagining all of the incredible, endless ways that looks can come alive. I considered each avatar’s unique facial features and skin tone and developed makeup options that I hope everyone will feel excited to discover and experiment with.”
Mary Greenwell, makeup artist.
Mary will create regular limited edition makeup looks that can be applied to DREST models through a simple tap, enabling users to seamlessly provide their chosen model with an industry-leading look inspired by key seasonal moments throughout the year.
DREST is available for download on The App Store and Google Play.
Facebook and Instagram: @drest