Five Minutes with the Founder | Carol Lovell, Founder & Creative Director, STOW

On Wednesday we revealed our Brands of Tomorrow class of 2019. Over the next few weeks we’ll be meeting the founders of these brands, learning more about their young businesses and what makes them tick, and uncovering some of the secrets to their success so far. Today we meet Carol Lovell, Founder & Creative Director of luxury travel goods brand, STOW.

 

TELL US ABOUT STOW… 

As a passionate traveller I set about to create a high-quality travel goods brand that mixes practical storage solutions with luxury.

With spirited adventurers in mind, the term ‘Wander-Luxe’ was coined to define our designs created for the modern traveller.

Designed in England, with the finest materials sourced from Europe, and handcrafted in Spain. I believe the true value of a STOW piece lies in what goes on behind the scenes and in the dedication of the team of artisans in our long-term partner factory in Ubrique.

WHAT DOES BRITISH LUXURY MEAN TO YOU?

Innovative, bold design combined with excellent craftsmanship and a strong story.

WHAT’S YOUR VISION FOR STOW?

For STOW to be the global destination for luxury travel goods while creating a positive, flexible, balanced and inspiring environment for those who work at STOW.

WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT?

Having my two children.

HOW DO YOU DEFINE SUCCESS? 

Creating a healthy lifestyle, employed in a fulfilling role with people I care about, which is flexible enough to work around my main priority, my family.

WHAT’S YOUR GREATEST EXTRAVAGANCE??

Travel and horses.

WHAT DO YOU LIKE MOST ABOUT BEING AN ENTREPRENEUR?

The freedom and excitement of reaching my self -imposed objectives.

LEAST?

Self-imposed pressure.

WHAT HAS BEEN YOUR GREATEST REGRET?

I no longer regret. All my many mistakes have helped create where I am today – thank goodness I made them.

Is there another business or a founder that particularly inspires you?  

Diane Von Furstenberg.

WHAT IS YOUR GUIDING PRINCIPLE?

Listen to and believe (or at least consider) what my intuition is telling me.

Which living person do you most admire? 

My father who has lived with cancer for 18 years and although now terminally ill has remained positive and humorous throughout.

Which words or phrases do you most overuse?

Dig Deep, Deal With It, Focus, and RTDF (stands for read the flipping detail).

What keeps you awake at night?

Missing the detail.

What do you most value in your friends?

Kindness, motivation, honest emotions and a silly sense of humour.

What piece of advice would you give someone starting up their own business now? 

Be prepared to work harder than you ever have in your life.

Greatest luxury under £10?

A glass of ice cold delicious rosé in the sunshine in England.

www.stowlondon.co.uk