LYMA is a leader in the WellTech™ industry, fusing the worlds of wellness and technology to engineer products that are proven to work. Founded in 2018, the British company launched with the LYMA Supplement – the only supplement engineered with ten peer-reviewed, patented ingredients in dosages proven to work – setting a new standard within the supplement market. In 2020, it revolutionised the beauty industry with the LYMA Laser, the first clinic-grade cosmetic laser FDA-cleared for use at home, and one of TIME Magazine’s ‘Best Inventions of 2023’. The world-firsts continued in 2023 with the launch of LYMA Skincare, a powerful, anti-ageing Serum and Cream skincare duo that garnered a waitlist of 30,000. In 2024, LYMA launched a clinic-proposition, LYMA Laser PRO, putting a stake in the ground of the $211bn global professional beauty services market
Learn a little more about our latest addition to the Walpole membership in our interview with Lucy Goff, Founder of LYMA...
Walpole: Tell us about the history of your brand…
Lucy Goff: My background has always been in luxury brands, but I confess, I never planned to start my own luxury empire. It took a negative health experience for me to encounter the power of evidence-based nutraceuticals and when they brought me back to my full-force self, I saw the gap in the market. That was the moment it became abundantly clear that LYMA had to exist. No-one thought a luxury supplement would sell, but I refused to compromise on anything other than gold standard ingredients, patented and scientifically proven to work.
I also wanted to revolutionise supplements as a positive daily ritual - a pause of luxury in an otherwise hectic day. Then, when our global science community finally mastered the LYMA Laser technology, I knew LYMA was about to become a key player in the luxury wellness space. Longevity is the future of luxury; vitality enough to enjoy the best experiences life has to offer, living and looking better for as long as possible. LYMA now brings that next frontier of wellness to the global stage.
What is your brand best known for?
Everything that LYMA does is fully backed by science, so we’re known in the industry for having robust evidence and expert credentials behind us. But really, synonymous with the LYMA brand is the Laser, which brings cold laser technology out of medical hospitals and into the cosmetic space, to harness the unique power of this technology in skin rejuvenation. You can now safely hold a clinic-level laser in your hand that genetically alters the aging trajectory of your skin and you’re free to use it anywhere on your face or body, whatever your skin type or tone. No matter the innovation we develop next, I will always be proud for people to associate LYMA with a significant laser breakthrough.
What has been a significant achievement in your company’s timeline?
The global expansion and recognition of how far the brand has come from my seed-funding it myself when no investment fund would back me, to now being in 70 countries. Two achievements that particularly stand out for me are winning the King's Award for Enterprise and International Trade, and breaking into the US with the launch of the LYMA Laser PRO. Although only last month, we hit a significant turning point to launch groundbreaking laser technology to a 16,000 long waitlist and that’s an achievement I will never forget.
Why do you love the brand?
I genuinely feel we are different to anything that’s gone before. LYMA has a positive impact in the sectors in which we operate, making everyone else up their game. Within supplements, we’ve pushed for transparency, clinical doses and scientifically-proven ingredients. In the laser space we’ve shown that damaging skin isn’t the only path to generating collagen - cancelling aging no longer need come at the cost of skin health. On a personal note, I love that our brand impacts meaningful change in the lives of our customers too. LYMA has put the power to transform your skin, health and future self into your own hands.
Why does your brand represent the very best in British luxury?
Being a luxury British brand is a tenet of LYMA’s identity, and we’re proud to sit among the most iconic names in the world. I was encouraged that Keir Starmer showed his support for 'British brilliance' and the British luxury sector, which now represents 3.7% of GDP. However, we’d love to see the government doing even more to support British innovation. We represent the very best of British endeavour; pushing boundaries and showing that resilience to forge on and achieve what wasn’t deemed possible. To me, LYMA is a quintessentially British brand standing simultaneously on decades of history, and the precipice of future endeavours. It’s where British heritage, expert craftsmanship and timeless style, come together in only the way a British brand can.
What attracted you to becoming a Walpole member?
I believe in the power of partnership and that positive collaboration makes the British luxury industry exponentially better as a whole. This is why LYMA already actively seeks out opportunities to link up with fellow British luxury brands. The UK launch of the Laser PRO had to be in Harrods, we chose Aspinal for our hugely successful gift partnership, and I’ve collaborated on brand events with my good friend Bella Freud multiple times. I’m always poised for the next.
If you could collaborate with another Walpole member, which one would you choose?
Walpole has such an amazing membership list and that puts LYMA in some very prestigious company. I do think there could be good synergies with the luxury car brands like Aston Martin, Bentley Motors, Range Rover and Rolls-Royce Motor Cars. They might not seem the most obvious of partners but they are increasingly looking to target women and as a female founder of a business with a high proportion of female customers, we could look at some interesting collaborations. The purchasing psychology behind buying an expertly engineered luxury car and investing in the Laser PRO is not at all dissimilar. Also, can you think of an image more striking than a powerful woman using her LYMA Laser whilst being driven in a heritage motor vehicle? Everyone would want to be her.
Tell us about an exciting development or new launch for your brand in the coming months?
Quite honestly, we are still reeling from the Laser PRO launch in the US, just two weeks after receiving FDA clearance. In the first 24 hours, sales of their Laser PRO were up 47% from forecast and we went on to sell four months' worth of stock in one week. This was such an achievement for LYMA and marked a whole new category for the US skincare market. The launch was bigger than any of us had imagined but, of course, it’s LYMA so we’re not stopping there. There’s the imminent roll out of the Laser PRO into US retail with Goop, Bergdorf Goodman, Neiman Marcus, and back here in London, we’re celebrating the first anniversary of the LYMA Laser PRO in Harrods with an incredible beauty installation space. In addition to all that, we have a completely new product launching in the coming months and the initial efficacy results are off the charts.
> Learn more about LYMA in the company's Walpole member profile
