Why does your brand represent the very best in British luxury?
We do not talk about ourselves as being 'luxury' as that is a right we must earn in the minds of our consumer. Of course, we are at a different price point to many whiskies, but this is well founded in the provenance of Fife, the unique equipment and the exclusivity. We do not use the word craft, but rather build our quest for the broadest flavours on industry traditions, though with engineering precision, embracing of seasonality and experimentation at our core.
What attracted you to becoming a Walpole member?
We felt it would be a great fit. I imagine we are all, in one way or other, looking at consumers that are knowledgeable, perhaps even hedonists, but certainly are explorers. We realise we can not tick the box on tradition, but with a unique blend of engineering, precision and nature we mark our own position within the whisky industry.
If you could collaborate with another Walpole member, which one would you choose?
Being the most recent member, it's challenging to pinpoint exact members before we learn more about their thinking. A good fit would be those that work creating unique experiences and are not afraid to explore, innovate and focus on the customers discovery opportunities. Admittedly, we are new on the scene but have worked with the likes of LeBlanq (The Legendary JoyRiding experience co-founded by chef Ashley Palmer-Watts, creator of the two-starred restaurant Dinner by Heston at the Mandarin Oriental Hyde Park, London), as well as Glaswegian Michelin-starred restaurant Cail Bruich, and Raffles London to name but a few – and, of course, leading bars in the UK and abroad.