TELL US WHAT YOU DO?
As Head of Lifestyle Communications, I take care of communicating one of the most iconic British brands to non-automotive journalists at luxury and lifestyle media. This also involves being creative about events and influencer activities and collaborating with other members of Walpole to ensure that our reputation and heritage resonates with our loyal customer base and new customers alike.
WHAT DOES A TYPICAL WORKING DAY LOOK LIKE FOR YOU?
When I am not working on a global media event, I work from an office in London at a standing desk. On a day to day basis, I am either taking media inquiries, planning media events, photoshoots and grand tours, meeting with the media and influencers or sending out press releases. I also edit Bentley Magazine, our quarterly customer magazine, which goes to 50,000 Bentley customers, with stories relevant to the lives and interests of Bentley’s global customer base. With our team also based all over the world, I am often on conference calls.
WHAT DO YOU LIKE MOST ABOUT YOUR JOB?
The cars! Working with my colleagues in Crewe, of course, and the variety – no two days are the same. I also love that I have the opportunity to meet with many people from different parts of the luxury and lifestyle world.
LEAST?
Onerous processes, paperwork, charts and spreadsheets… but I can’t say that there is anything specific to Bentley Motors.
WHAT ATTRACTED YOU TO THE LUXURY SECTOR SPECIFICALLY?
I believe it is an important industry. I was attracted to luxury for its range and diversity and the fascinating selection of clients that we serve.
WHAT WAS YOUR PATH TO THE ROLE YOU HAVE NOW?
I started my career in journalism, which took me from the UK, to Hong Kong, the US and Canada. I then joined Bentley Motors in 2005 to develop our lifestyle media activities in the UK and have been at the company since.
WHAT ADVICE WOULD YOU GIVE SOMEONE LOOKING TO GET INTO THE LUXURY SECTOR?
High spirits at all times!
www.bentleymotors.com
