Love in the time of Coronavirus | Molton Brown: Brand Commitments and Initiatives
Molton Brown believe that as a community, everyone must do their best to contain and delay the spread of COVID-19; as a brand, the health and wellbeing of their customers and teams is an absolute priority. As such, they’ve worked swiftly and decisively to introduce several ways to help people in any way possible.
Molton Brown is offering complimentary trio of Ultra Pure Milk Soaps to customers both online and in-store to help flatten the COVID-19 curve. They received an overwhelming response from devotees, with 95,000 soaps given away to share with family and friends.
Further to this, the brand have donated 25,000 Ultra Pure Milk Soaps to Beauty Banks, a ‘beauty with purpose’ movement that organises donations of personal care and hygiene products to registered charities throughout Britain. They in turn dispense them to people who desperately need them.
Molton Brown are also supporting NHS staff across the UK by sending bottles of much-needed Hand Lotion to hospitals. It means the brand can help take care of our frontline heroes’ hands, which are becoming very dry with repeated washing as they continue to care for the nation. A total of 3,000 bottles are being distributed across hospitals across both England and Wales.
Mark Johnson, President of Molton Brown, comments, “Since 1971, the brand has had at its very heart a duty of care – to its customers, its employees and beyond that, to the community at large. We’ve weathered turbulent times before, and it’s through looking after each other and putting people first that we will get through this critical situation. We remain fully committed to the safety and wellbeing of all, and we will continue to seek out other ways of helping those in need and those who are very vulnerable during this difficult time.”
In the face of this global pandemic, Molton Brown are determined to do their part and nurture our community as much as they can. Overcoming the trialling weeks and months ahead will need a united effort across all brands – together we are stronger in seeing each other through safely.