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Love in the time of Coronavirus


STOW is donating 10% of all online sales to The Samaritans and running a weekly prize draw for a doorstep STOW surprise, in aid of mental health awareness.
28th Apr 2020
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Love in the time of Coronavirus  STOW

STOW will be donating 10% of all online sales to The Samaritans to help support others who need someone to talk to about difficulties during these times.

A daily 5 mile walk before breakfast has become part of Founder Carol Lovell’s new WFH routine and it’s helping her both physically and mentally as the rhythm of walking allows her a freedom to process her thoughts on how she steers her brand STOW through the coming months.

“I realise how lucky I am to be able to get outside and support my mind and body through these days and that others are not so fortunate. Mental health support is vital now and will be increasingly necessary as we continue to deal with the impact of the virus on our lives. On one of my walks I dreamed up #doorsteptravels as I wanted to see how other people were using the benefit of being outdoors for their health.”

The Prize Draw is a social sharing game (it’s not a challenge) where people share their #doorsteptravels - it’s a post or story to show how and where they are exercising while isolating. They must tag @stowlondon and #doorsteptravels to be entered into our weekly prize draw for a stunning “doorstep surprise” from STOW.

Launched on Friday 24th April, STOW have already seen a wonderful response from locations worldwide: pictured above L to R: Richmond Park; South Africa; and Switzerland by @suemoscow, @jkfashion and @catiem.