What it means to be a modern man is a concept that is constantly evolving – and so too is luxury menswear brand, dunhill. From founder Alfred Dunhill's original inspiration in 1893, to new creative director, Mark Weston's vision for the future, this pioneering heritage brand has always had innovation at its core.
This is dunhill's Love Letter from Britain.
25th Jul 2021
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Love Letters from Britain is a new series of short documentary-style films uncovering the untold stories of UK’s most innovative luxury brands, produced for Walpole by BBC StoryWorks commercial productions and including stories supported by the GREAT Britain & Northern Ireland campaign.
Showcasing the culture of innovation at dunhill, a short film has been created illustrating the balance of tradition and modernity, creativity and craftsmanship that underpins its heritage and continued evolution. Set at different locations across London, including dunhill’s headquarters in Mayfair, the archive in Walthamstow and Sleeper Sounds Studios in West London, the film presents a sophisticated and contemporary image of the city that has always been integral to the legacy of the House.
In the film, Creative Director Mark Weston, together with musician and composer, Moses Boyd, speak personally about culture, modern masculinity, and the importance of community, whilst reflecting on a relevant and fluid idea of Britishness.
"The exploration and representation of modern masculinity is critical in my work at dunhill. it's about nuances, it's about acceptance, it's about individuality and how we support and embrace that. For me, the idea of the dunhill man is multiple, not singular - I like to think about different kinds of men not just in terms of their style but who they are and what they believe in."
Dai gained B Corp certification in 2020 and is a signatory to the UN Fashion Industry Charter for Climate Action (UNFCC). Last year the company offset 25 per cent of its total carbon emissions by contributing carbon credits on 100 per cent of its shipments through DHL’s GoGreen Climate Neutral service, which invests in internationally-recognised climate protection projects. Since its launch in 2017, Dai has been a pioneer in sustainable materials innovation and tech-enabled fit.
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