Goodness is not just a feeling, but an act - and Molton Brown is continually evolving. Passionate about circularity and reducing single-use plastic, its iconic packaging is being reimagined with longevity in mind. From creating refillable glass bottles to incorporating recycled plastic across its ranges, it's about curating experiences that last.
This is Molton Brown's Love Letter from Britain (and to sustainability).
9th Aug 2021
"As a luxury British brand, we have a responsibility to ensure the sector is evolving responsibly. This film celebrates our pioneering and caring mindset, as well as our constant efforts to come up with more sustainable products and operational solutions. Rewriting the rules of luxury is at the core of our mission and we hope to inspire other brands to follow suit." Sixtine d’Herlincourt, Associate Director, Molton Brown
Love Letters from Britain is a new series of short documentary-style films uncovering the untold stories of UK’s most innovative luxury brands, produced for Walpole by BBC StoryWorks Commercial Productions and including stories supported by the GREAT Britain & Northern Ireland campaign.
To find out more, click the video above to watch the full film, and read on for an interview with Molton Brown's Sixtine d’Herlincourt.
What was your motivation for taking part in the Love Letters from Britain series?
We are turning fifty this year and the Love Letters from Britain project seemed like the perfect opportunity to celebrate the people and values which have been – and still are – behind Molton Brown since 1971. As a luxury British brand, we have a responsibility to ensure the sector is evolving responsibly. This film celebrates our pioneering and caring mindset, as well as our constant efforts to come up with more sustainable products and operational solutions. Rewriting the rules of luxury is at the core of our mission and we hope to inspire other brands to follow suit.
Tell us more about your film and the stories that are being shared? Who features in the film?
It was very important for us to hero the people behind our brand – this is the story we are passionate about sharing with our audiences as we mark our fiftieth year.
The film introduces Caroline Burstein, who co-founded Molton Brown; we’re proud to still call her a friend of the brand today. She speaks of the original vision she had for Molton Brown and how fifty years later we have stayed true to this original ethos. It is exceptionally moving to know that what we stand for today still resonates with Caroline.
Sue Berry, Senior Manager of Technical Packaging, who has been with us for twenty years features in the film too. She brings to life our journey of challenging the status quo, by constantly innovating with more sustainable packaging solutions. Excitingly, Sue reveals our latest innovation and shares our ongoing ESG commitments. We also open the doors of our homegrown manufacturing facility in Elsenham where all our products are still made.
How do you see your brand defining a new era for British luxury?
We have been made in England for fifty years and are committed to this for the future. An unerring passion for quality and craftsmanship, but also a true pioneering and progressive mindset, are what define British luxury. We’re full of pride and encouraged to see the whole sector evolving to adopt a more conscious way of working. This is especially true when brands come together to define a more sensitive approach to luxury, making this industry more relevant than ever.
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